Lufkin vs Stanley:Which is more popular?
In September 2026, Lufkin had more branded searches than Stanley among tape measure brands worldwide. Lufkin had about 27,100 branded searches, while Stanley had 14,800. Lufkin made up 29.6% of all tape measure brand searches we track, and Stanley accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about tape measure brands, Stanley appeared in all five answers and Lufkin in two. Stanley was mentioned before Lufkin in three out of four answers.
Who do people search for more?
Lufkin, about 83% more searches than Stanley
Who does AI mention more?
Stanley, mentioned in every answer we collected
Who does AI recommend more?
Stanley, named ahead of Lufkin in 3 of 4 answers
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Top tape measure brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Lufkin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley was listed before Lufkin in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Komelon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tajima2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lufkin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tape measure brands
5 answers
Asked ChatGPT
“Which tape measure brand should I buy?”
Asked ChatGPT
“What are the best tape measure brands?”
Asked ChatGPT
“What's the best tape measure brand for home projects?”
Searched Google, AI Overview
“best tape measure”
Searched Google, AI Overview
“heavy duty tape measure”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lufkin or Stanley more popular in search?
This chart shows how often people search Google for Lufkin and Stanley by name. Each line represents a brand's share of searches for all five tape measure brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lufkin, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tajima | Lufkin | Milwaukee | Stanley | Komelon |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 28% | 15.3% | 12.5% | 2.5% |
| Nov 2025 | 35.9% | 29.4% | 16.1% | 16.1% | 2.6% |
| Dec 2025 | 38% | 25.4% | 13.9% | 20.8% | 1.8% |
| Jan 2026 | 38.8% | 26% | 11.6% | 21.3% | 2.3% |
| Feb 2026 | 37.9% | 25.4% | 17% | 17% | 2.7% |
| Mar 2026 | 41.8% | 28% | 12.5% | 15.3% | 2.5% |
| Apr 2026 | 41.8% | 28% | 12.5% | 15.3% | 2.5% |
| May 2026 | 36.2% | 24.2% | 13.2% | 24.2% | 2.1% |
| Jun 2026 | 35.9% | 29.4% | 16.1% | 16.1% | 2.6% |
| Jul 2026 | 35.7% | 29.2% | 13% | 19.5% | 2.6% |
| Aug 2026 | 40.7% | 27.2% | 14.9% | 14.9% | 2.4% |
| Sep 2026 | 36.1% | 29.6% | 16.1% | 16.1% | 2.1% |
How has the Lufkin and Stanley comparison changed over the last 12 months?
3 findings
- Lufkin was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lufkin’s share of searches among tape measure brands worldwide moved from 28% to 29.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Stanley’s share of searches among tape measure brands worldwide moved from 12.5% to 16.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for tape measure brands worldwide in September 2026?
2 changes
In September 2026, Lufkin gained share of searches among tape measure brands worldwide, from 27.2% to 29.6%.
In September 2026, Stanley gained share of searches among tape measure brands worldwide, from 14.9% to 16.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lufkin’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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