Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 96.3% estimated Share of Search among tape measure brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee96.3%
  2. Tajima2.1%
  3. Lufkin1.4%
  4. Komelon0.13%
  5. Stanley0.04%
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Which tape measure brands compete with Milwaukee?

Milwaukee against tape measure brands worldwide, by month

Share of Search by month for Milwaukee, Tajima. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeTajimaLufkinKomelonStanley
Oct 202596.9%1.8%1.2%0.1%0.03%
Nov 202597.3%1.4%1.2%0.1%0.03%
Dec 202597%1.8%1.2%0.08%0.03%
Jan 202696.3%2.1%1.4%0.13%0.04%
Feb 202696.9%1.8%1.2%0.13%0.03%
Mar 202696.3%2.1%1.4%0.13%0.05%
Apr 202696.3%2.1%1.4%0.13%0.04%
May 202696.3%2.1%1.4%0.13%0.03%
Jun 202696.7%1.7%1.4%0.13%0.03%
Jul 202696.7%1.7%1.4%0.13%0.03%
Aug 202696.3%2.1%1.4%0.13%0.04%
Sep 2026—————

  1. 1.Milwaukee

    96.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tajima

    2.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Lufkin

    1.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Komelon

    0.13%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stanley

    0.04%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tape measure brands worldwide decreased from 96.9% to 96.3%.

How did search popularity change for tape measure brands worldwide in August 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Multimeter brands1st of 663.4%Show ranking
Tool chest brands1st of 672.3%Show ranking
Spirit level brands1st of 589.1%Show ranking
Tape measure brands1st of 596.3%Shown above

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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