Impact driver brands:Which are searched most?
In September 2026, Milwaukee was the most searched among impact driver brands worldwide, with an estimated 1.8M branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the impact driver brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Ryobi, Craftsman, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Ryobi | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 22% | 7.4% | 2.7% | 0.67% |
| Nov 2025 | 62% | 27.5% | 6.8% | 3% | 0.61% |
| Dec 2025 | 64% | 23.6% | 8.6% | 3.1% | 0.63% |
| Jan 2026 | 61.2% | 24.9% | 10.1% | 3% | 0.74% |
| Feb 2026 | 62.8% | 21.3% | 12.6% | 2.5% | 0.76% |
| Mar 2026 | 55.4% | 27% | 13.6% | 2.7% | 1.2% |
| Apr 2026 | 56% | 29% | 11.3% | 2.8% | 1% |
| May 2026 | 55.5% | 29.5% | 11.2% | 2.7% | 1% |
| Jun 2026 | 55.3% | 30.5% | 11.1% | 2.2% | 0.82% |
| Jul 2026 | 58.6% | 26.4% | 11.8% | 2.4% | 0.87% |
| Aug 2026 | 58.3% | 26.3% | 11.7% | 2.9% | 0.86% |
| Sep 2026 | 61% | 25% | 10% | 3% | 0.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 1.8M | 0% | +2.7 points | |
| 2, held 2nd | 25% | 751K | -9% | -1.2 points | |
| 3, held 3rd | 10% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 3% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.9% | 27.1K | 0% | 0 points |
61%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Ryobi
25%
Held 2nd. 751K estimated branded searches, -9% vs prior month. Share -1.2 points.
10%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Kobalt3%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Hilti0.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Milwaukee vs Craftsman: compare search popularity- Milwaukee vs Kobalt: compare search popularity
- Ryobi vs Craftsman: compare search popularity
- Ryobi vs Kobalt: compare search popularity
- Craftsman vs Kobalt: compare search popularity
- Compare any of these brands
Which brand is most popular in search among impact driver brands worldwide?
5 brands
In September 2026, Milwaukee was the most searched among impact driver brands worldwide, with an estimated 1.8M branded searches and 61% estimated Share of Search within this set. Ryobi is in 2nd place, 36 percentage points behind at 25% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Milwaukee | 67.3% → 61% | 67.3%Oct 2025 | 55.3%Jun 2026 | 1st |
| Ryobi | 22% → 25% | 30.5%Jun 2026 | 21.3%Feb 2026 | 2nd |
| Craftsman | 7.4% → 10% | 13.6%Mar 2026 | 6.8%Nov 2025 | 3rd |
| Kobalt | 2.7% → 3% | 3.1%Dec 2025 | 2.2%Jun 2026 | 4th |
| Hilti | 0.67% → 0.9% | 1.2%Mar 2026 | 0.61%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among impact driver brands worldwide decreased from 67.3% to 61%.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among impact driver brands worldwide increased from 22% to 25%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide increased from 7.4% to 10%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among impact driver brands worldwide peaked at 67.3% in October 2025 and was lowest at 55.3% in June 2026.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among impact driver brands worldwide peaked at 30.5% in June 2026 and was lowest at 21.3% in February 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide peaked at 13.6% in March 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Kobalt and Hilti held steady: their estimated Share of Search among impact driver brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for impact driver brands worldwide in September 2026?
5 changes
In September 2026, Milwaukee gained estimated Share of Search among impact driver brands worldwide, from 58.3% to 61%.
In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.7% to 10%.
In September 2026, Ryobi lost estimated Share of Search among impact driver brands worldwide, from 26.3% to 25%.
Kobalt’s estimated Share of Search among impact driver brands worldwide has gained ground for 3 months in a row, from 2.2% to 3% in September 2026.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
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