How popular isCraftsman in search?
In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 9.8% estimated Share of Search among impact driver brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which impact driver brands compete with Craftsman?
Share of Search by month for Milwaukee, Ryobi, Craftsman, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Ryobi | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 23.1% | 7.3% | 2.7% | 0.66% |
| Nov 2025 | 61.2% | 28.5% | 6.7% | 3% | 0.61% |
| Dec 2025 | 63.4% | 24.3% | 8.5% | 3.1% | 0.63% |
| Jan 2026 | 60.5% | 25.8% | 10% | 3% | 0.73% |
| Feb 2026 | 62.2% | 22% | 12.5% | 2.5% | 0.75% |
| Mar 2026 | 54.2% | 28.6% | 13.3% | 2.7% | 1.2% |
| Apr 2026 | 53.8% | 31.8% | 10.8% | 2.7% | 0.97% |
| May 2026 | 53.4% | 32.3% | 10.7% | 2.6% | 0.97% |
| Jun 2026 | 53.5% | 32.7% | 10.8% | 2.2% | 0.79% |
| Jul 2026 | 56.9% | 28.5% | 11.4% | 2.3% | 0.84% |
| Aug 2026 | 56.9% | 28% | 11.4% | 2.8% | 0.84% |
| Sep 2026 | 59.5% | 26.8% | 9.8% | 2.9% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 1.8M | 0% | +2.6 points | |
| 2, held 2nd | 26.8% | 825K | -8.3% | -1.1 points | |
| 3, held 3rd | 9.8% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 2.9% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.88% | 27.1K | 0% | 0 points |
59.5%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Ryobi
26.8%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.1 points.
9.8%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Kobalt2.9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Hilti0.88%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Craftsman and its closest rivals
Every comparison with Craftsman
59 comparisons
- Carhartt vs Craftsman
- Craftsman vs DeWalt
- Craftsman vs Honda
- Craftsman vs Karcher
- Craftsman vs Makita
- Craftsman vs Merlin
- Craftsman vs Milwaukee
- Craftsman vs Ryobi
- Craftsman vs Freud
- Craftsman vs John Deere
- Craftsman vs Stanley
- B&G vs Craftsman
- Craftsman vs Husqvarna
- Craftsman vs Festool
- Black and Decker vs Craftsman
- Craftsman vs Knipex
- Bosch vs Craftsman
- Craftsman vs Fiskars
- Big Red vs Craftsman
- Craftsman vs Lenox
- Craftsman vs Harvey
- Craftsman vs Generac
- Craftsman vs WORX
- Craftsman vs Ingersoll Rand
- Craftsman vs Greenworks
- Craftsman vs Kobalt
- Craftsman vs Tekton
- Craftsman vs GearWrench
- Craftsman vs Linear
- Craftsman vs RIDGID
- Bahco vs Craftsman
- Clarke vs Craftsman
- Craftsman vs ENCO
- Craftsman vs Grizzly
- Craftsman vs Hilti
- Craftsman vs Troy-Bilt
- Craftsman vs Kincrome
- Craftsman vs Leica Geosystems
- Craftsman vs Max
- Craftsman vs ECHO
- Craftsman vs Husky
- Bessey vs Craftsman
- Craftsman vs Proto
- Craftsman vs Franklin
- Craftsman vs Jacobsen
- Craftsman vs Metabo
- Craftsman vs Forest Master
- Craftsman vs Jet
- Craftsman vs Irwin
- Craftsman vs Dominator
- Champion vs Craftsman
- Craftsman vs Kennedy
- Craftsman vs Wilton
- Craftsman vs MidWest Homes for Pets
- Craftsman vs Triton
- Craftsman vs Hitachi
- Bailey vs Craftsman
- CH Hanson vs Craftsman
- Craftsman vs Studpop
How has branded search demand for Craftsman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide increased from 7.3% to 9.8%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide peaked at 13.3% in March 2026 and was lowest at 6.7% in November 2025.
How did search popularity change for impact driver brands worldwide in September 2026?
5 changes
In September 2026, Milwaukee gained estimated Share of Search among impact driver brands worldwide, from 56.9% to 59.5%.
In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.4% to 9.8%.
In September 2026, Ryobi lost estimated Share of Search among impact driver brands worldwide, from 28% to 26.8%.
Kobalt’s estimated Share of Search among impact driver brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Where does Craftsman compete?
How is Craftsman measured?
Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craftsman
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Is Craftsman your brand?
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