Brandwave

Craftsman vs ESCO:Which is more popular?

In September 2026, Craftsman had more branded searches than ESCO among jack stands brands worldwide. Craftsman had about 301,000 branded searches, while ESCO had 1,900. Craftsman made up 66.5% of all jack stands brand searches we track, and ESCO accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about jack stands brands, ESCO appeared in three of the five answers and Craftsman in none.

Among jack stands brands worldwide in September 2026

Who do people search for more?

Craftsman, about 158 searches for every 1 for ESCO

Craftsman 301K searchesESCO 1.9K searches

Who does AI mention more?

ESCO, mentioned in 3 of 5 answers, Craftsman in 0

ESCO in 3 of 5Craftsman in 0 of 5

Who does AI recommend more?

ESCO, the only one of the two named

ESCO first in 3Craftsman never named

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Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ESCO1st
  2. Hein-Werner2nd
  3. Big Red3rd
  4. Husky4th
  5. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESCO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

  • Asked ChatGPT

    “Which jack stands brand should I buy?”

    1. 1ESCO
    2. 2Big Red

  • Asked ChatGPT

    “What are the best jack stands brands?”

    1. 1ESCO
    2. 2Hein-Werner
    3. 3Big Red

  • Asked ChatGPT

    “What's the best jack stands brand for a car lift kit?”

    1. 1ESCO
    2. 2Hein-Werner
    3. 3Big Red

  • Searched Google, AI Overview

    “car jack stands”

    1. 1Hein-Werner
    2. 2Husky

  • Searched Google, AI Overview

    “heavy duty jack stands”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Craftsman or ESCO more popular in search?

    This chart shows how often people search Google for Craftsman and ESCO by name. Each line represents a brand's share of searches for all five jack stands brands we track, month by month, from English-language searches worldwide.

    Craftsman and ESCO among jack stands brands worldwide, by month

    Share of searches by month for Craftsman, ESCO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCraftsmanBig RedHuskyESCOHein-Werner
    Oct 202564.8%29.6%4.8%0.63%0.19%
    Nov 202567.5%25.6%6.1%0.66%0.16%
    Dec 202568.7%25.7%5.1%0.43%0.13%
    Jan 202672.6%22.3%4.4%0.58%0.14%
    Feb 202677.1%19.3%3.1%0.4%0.1%
    Mar 202677.2%19.3%3.1%0.33%0.08%
    Apr 202670.3%26.3%2.8%0.46%0.11%
    May 202662.5%34.6%2.5%0.32%0.08%
    Jun 202670.5%26.2%2.8%0.36%0.09%
    Jul 202670.5%26.2%2.8%0.36%0.09%
    Aug 202670.5%26.2%2.8%0.36%0.11%
    Sep 202666.5%30.3%2.7%0.42%0.11%

    How has the Craftsman and ESCO comparison changed over the last 12 months?

    3 findings
    • Craftsman was ahead of ESCO in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Craftsman’s share of searches among jack stands brands worldwide moved from 64.8% to 66.5%, and its estimated monthly branded searches moved from 246K to 301K.
    • Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide moved from 0.63% to 0.42%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

    How did search popularity change for jack stands brands worldwide in September 2026?

    2 changes

    1. In September 2026, Craftsman lost share of searches among jack stands brands worldwide, from 70.5% to 66.5%.

    2. Estimated monthly branded searches for ESCO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Craftsman’s and ESCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Craftsman

    1 branded search term

    • craftsman

    ESCO

    1 branded search term

    • esco jack stands

    How the Brand Demand Index is measured

    Other head-to-heads among jack stands brands

    Creator with pink hair and a pink jacket

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