How popular isESCO?
In September 2026, people searched for ESCO by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.42% of all global jack stands brand searches, placing ESCO fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about jack stands brands, ESCO appeared in three of the five answers and was the most recommended of the five.
ESCO is the fourth most searched of 5 competitors and the most recommended in AI answers.
CraftsmanShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Big RedShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- HuskyShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
- ESCOShare of searches 0.42%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
- Hein-WernerShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top jack stands brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESCO is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ESCO1st
- Hein-Werner2nd
- Big Red3rd
- Husky4th
- Craftsman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ESCO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack stands brands
5 answers
Asked ChatGPT
“Which jack stands brand should I buy?”
Asked ChatGPT
“What are the best jack stands brands?”
Asked ChatGPT
“What's the best jack stands brand for a car lift kit?”
Searched Google, AI Overview
“car jack stands”
Searched Google, AI Overview
“heavy duty jack stands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which jack stands brands compete with ESCO?
Share of searches by month for Craftsman, Big Red, Husky, ESCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Big Red | Husky | ESCO | Hein-Werner |
|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 29.6% | 4.8% | 0.63% | 0.19% |
| Nov 2025 | 67.5% | 25.6% | 6.1% | 0.66% | 0.16% |
| Dec 2025 | 68.7% | 25.7% | 5.1% | 0.43% | 0.13% |
| Jan 2026 | 72.6% | 22.3% | 4.4% | 0.58% | 0.14% |
| Feb 2026 | 77.1% | 19.3% | 3.1% | 0.4% | 0.1% |
| Mar 2026 | 77.2% | 19.3% | 3.1% | 0.33% | 0.08% |
| Apr 2026 | 70.3% | 26.3% | 2.8% | 0.46% | 0.11% |
| May 2026 | 62.5% | 34.6% | 2.5% | 0.32% | 0.08% |
| Jun 2026 | 70.5% | 26.2% | 2.8% | 0.36% | 0.09% |
| Jul 2026 | 70.5% | 26.2% | 2.8% | 0.36% | 0.09% |
| Aug 2026 | 70.5% | 26.2% | 2.8% | 0.36% | 0.11% |
| Sep 2026 | 66.5% | 30.3% | 2.7% | 0.42% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 301K | -18.2% | -3.9 points | |
| 2, held 2nd | 30.3% | 137K | 0% | +4 points | |
| 3, held 3rd | 2.7% | 12.1K | -18.2% | -0.2 points | |
| 4, held 4th | 0.42% | 1.9K | 0% | +0.1 points | |
| 5, held 5th | 0.11% | 480 | -18.6% | 0 points |
66.5%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
2.
Big Red30.3%
Held 2nd. 137K estimated branded searches, 0% vs prior month. Share +4 points.
3.Husky
2.7%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.ESCO
0.42%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.11%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare popularity between ESCO and its closest rivals
Every comparison with ESCO
4 comparisons
How has branded search demand for ESCO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ESCO worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide held steady, from 0.63% to 0.42%.
How did search popularity change for jack stands brands worldwide in September 2026?
5 changes
In September 2026, Big Red gained share of searches among jack stands brands worldwide, from 26.2% to 30.3%.
In September 2026, Craftsman lost share of searches among jack stands brands worldwide, from 70.5% to 66.5%.
Estimated monthly branded searches for Hein-Werner worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for ESCO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are ESCO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using ESCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- esco jack stands
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