Brandwave

How popular isDraper?

In September 2026, people searched for Draper by name about 2,440 times worldwide, a 16.2% increase from the previous year. These searches made up 2.8% of all global jack stands brand searches, placing Draper seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about jack stands brands, Draper did not appear in any of the answers.

Search and AI answers in September 2026

Draper is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. ESCOShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HuskyShare of searches 26.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Big RedShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. CraftsmanShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DraperShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Draper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ESCO1st
  2. Hein-Werner2nd
  3. Torin3rd
  4. Big Red4th
  5. Husky5th
  6. Craftsman–
  7. Sealey–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jack stands brands compete with Draper?

Draper against jack stands brands worldwide, by month

Share of searches by month for ESCO, Husky, Big Red, Craftsman, Torin, Sealey, Draper, Hein-Werner. The figures are in the table below the chart.

View monthly share of searches table
MonthESCOHuskyBig RedCraftsmanTorinSealeyDraperHein-Werner
Oct 202533.8%22.5%14.4%12.4%8.3%3.2%2.4%3%
Nov 202532%25.3%17.7%9.6%7.9%2.5%2.3%2.8%
Dec 202530.6%25.8%16.4%11.6%7.7%2.9%2.3%2.7%
Jan 202635.7%23.8%15.2%10.7%7.1%2.8%2.1%2.5%
Feb 202634.9%23.9%16.7%10.8%4.8%3.1%3.1%2.6%
Mar 202621.2%17.9%33.2%9.8%11.2%2.5%2.3%1.9%
Apr 202632%21.3%21.6%9.6%7.9%3.1%1.9%2.8%
May 202629.7%25%21.1%11.3%5%3%2.2%2.7%
Jun 202631.8%26.8%16.9%12.1%4.4%3.4%1.8%2.8%
Jul 202627.2%22.9%27.5%10.3%3.7%2.9%3%2.4%
Aug 202628.7%28.7%15.4%13.3%4.8%3.5%2.6%3.2%
Sep 202631.1%26.2%14.6%14.4%5.2%3.3%2.8%2.3%

  1. 1.ESCO

    31.1%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Husky

    26.2%

    Held 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.4 points.

  3. 3.Big Red

    14.6%

    Held 3rd. 890 estimated branded searches, -12.7% vs prior month. Share -0.8 points.

  4. 4.Craftsman

    14.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Torin

    5.2%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Sealey

    3.3%

    Held 6th. 200 estimated branded searches, -13% vs prior month. Share -0.2 points.

  7. 7.Draper

    2.8%

    Moved from 8th to 7th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Hein-Werner

    2.3%

    Moved from 7th to 8th. 140 estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Big Red, Craftsman and 2 other brands sell other things too, so only their searches that name this product count here, like “big red axle stands”.

Compare popularity between Draper and its closest rivals

Every comparison with Draper

40 comparisons

How has branded search demand for Draper changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Draper worldwide rose from 2.1K to 2.4K.
  • Across the 12 months ending September 2026, Draper’s share of searches among jack stands brands worldwide peaked at 3.1% in February 2026 and was lowest at 1.8% in June 2026.
  • Across the 12 months ending September 2026, Draper rose from 8th to 7th among jack stands brands worldwide.

How did search popularity change for jack stands brands worldwide in September 2026?

6 changes

  1. In September 2026, ESCO gained share of searches among jack stands brands worldwide, from 28.7% to 31.1%.

  2. In September 2026, Craftsman gained share of searches among jack stands brands worldwide, from 13.3% to 14.4%.

  3. In September 2026, Husky lost share of searches among jack stands brands worldwide, from 28.7% to 26.2%.

  4. In September 2026, Hein-Werner lost share of searches among jack stands brands worldwide, from 3.2% to 2.3%.

  5. In September 2026, Big Red lost share of searches among jack stands brands worldwide, from 15.4% to 14.6%.

  6. In September 2026, Draper rose from 8th to 7th among jack stands brands worldwide.

How are Draper’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • draper axle stand
  • draper axle stands
  • draper car jack
  • draper heat gun
  • draper hose connector
  • draper hose fittings
  • draper inspection lamp
  • draper jack
  • draper micrometer
  • draper routers
  • draper soldering iron
  • draper tap wrench
  • draper trolley jack
  • draper watering can
  • draper wheelbarrow

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Draper compete?

Draper is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Routers brands8th of 8<0.01%Show ranking
Wheelbarrow brands8th of 80.01%Show ranking
Soldering iron brands9th of 90.12%Show ranking
Inspection lamp brands3rd of 50.77%Show ranking
Heat gun brands6th of 60.29%Show ranking
Car jacks6th of 74.9%Show ranking
Micrometer brands7th of 80.26%Show ranking
Watering can brands6th of 70.47%Show ranking
Jack stands brands7th of 82.8%Shown above
Hose connector brands10th of 100.86%Show ranking
Creator with pink hair and a pink jacket

Is Draper your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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