Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 44.9% estimated Share of Search among soldering iron brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper44.9%
  2. Weller29.9%
  3. Ersa11%
  4. Hakko11%
  5. Antex2.2%
  6. Metcal0.98%
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Which soldering iron brands compete with Draper?

Draper against soldering iron brands worldwide, by month

Share of Search by month for Draper, Weller, Ersa, Hakko, Antex. The figures are in the table below the chart.

View monthly share of search table
MonthDraperWellerErsaHakkoAntexMetcal
Oct 202532.5%32.5%12%9.8%12%1.3%
Nov 202532.3%39.3%11.8%11.8%3.5%1.3%
Dec 202528.7%42.7%12.8%10.5%3.8%1.4%
Jan 202632.2%39.1%11.8%11.8%3.5%1.6%
Feb 202647.3%31.5%9.5%7.8%2.8%1%
Mar 202665%19.4%7.2%5.8%1.7%0.78%
Apr 202640.6%33%12.2%9.9%3%1.3%
May 202634.9%34.9%12.8%12.8%3.1%1.4%
Jun 202650.7%27.8%8.4%10.2%2%0.91%
Jul 202636.9%36.9%11.1%11.1%2.7%1.2%
Aug 202644.9%29.9%11%11%2.2%0.98%
Sep 2026——————

  1. 1.Draper

    44.9%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +7.9 points.

  2. 2.Weller

    29.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -7 points.

  3. 3.Ersa

    11%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share -0.1 points.

  4. 4.Hakko

    11%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share -0.1 points.

  5. 5.Antex

    2.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Metcal

    0.98%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among soldering iron brands worldwide increased from 32.5% to 44.9%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among soldering iron brands worldwide peaked at 65% in March 2026 and was lowest at 28.7% in December 2025.

How did search popularity change for soldering iron brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among soldering iron brands worldwide, from 36.9% to 44.9%.

  2. In August 2026, Weller lost estimated Share of Search among soldering iron brands worldwide, from 36.9% to 29.9%.

  3. In August 2026, Antex lost estimated Share of Search among soldering iron brands worldwide, from 2.7% to 2.2%.

  4. Estimated monthly branded searches for Hakko worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Metcal worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Shown above
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

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How the Brand Demand Index is measured

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