Craftsman vs Draper:Which is searched more?
In September 2026, Craftsman had more branded searches than Draper among tap Wrench brands worldwide. Craftsman was estimated to have 301K branded searches compared to Draper’s 90.5K, and held a 23.7% Share of Search versus Draper’s 7.1%. These are worldwide searches for English-language branded terms.
Follow Craftsman vs Draper and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Craftsman or Draper?
Compare the tap wrench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Eclipse | Craftsman | Draper | GearWrench | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 15.1% | 6.7% | 3% | 0.4% |
| Nov 2025 | 71.3% | 17.5% | 6.5% | 4.3% | 0.39% |
| Dec 2025 | 77.3% | 15.5% | 3.8% | 3.1% | 0.28% |
| Jan 2026 | 76.6% | 15.4% | 4.6% | 3.1% | 0.28% |
| Feb 2026 | 79.2% | 13% | 5.8% | 1.8% | 0.19% |
| Mar 2026 | 67.7% | 16.6% | 13.6% | 1.8% | 0.2% |
| Apr 2026 | 72.9% | 17.9% | 6.6% | 2.4% | 0.26% |
| May 2026 | 69.6% | 21% | 6.3% | 2.8% | 0.31% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 3.1% | 0.27% |
| Jul 2026 | 70% | 21.1% | 6.3% | 2.3% | 0.25% |
| Aug 2026 | 92.7% | 4.6% | 2% | 0.61% | 0.05% |
| Sep 2026 | 64.9% | 23.7% | 7.1% | 3.9% | 0.35% |
How has the Craftsman and Draper comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Draper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tap Wrench brands worldwide moved from 15.1% to 23.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Draper’s estimated Share of Search among tap Wrench brands worldwide moved from 6.7% to 7.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tap Wrench brands worldwide in September 2026?
2 changes
In September 2026, Craftsman gained estimated Share of Search among tap Wrench brands worldwide, from 4.6% to 23.7%.
In September 2026, Draper gained estimated Share of Search among tap Wrench brands worldwide, from 2% to 7.1%.
Other head-to-heads among tap Wrench brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Draper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.