How popular isDraper in search?
In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 6.6% estimated Share of Search among car jacks worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Halfords90.1%
- Draper6.6%
- Clarke1.3%
- Trolley Jack1.3%
Sealey0.49%- Big Red0.08%
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Where does Draper compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car jacks | 2nd of 6 | 6.6% | Shown below |
| Axle stands | 2nd of 6 | 6.7% | Show ranking |
| Heat gun brands | 5th of 6 | 7.8% | Show ranking |
| Routers brands | 4th of 5 | 8.8% | Show ranking |
| Hose connector brands | 3rd of 6 | 11.9% | Show ranking |
| Watering can brands | 2nd of 6 | 28.4% | Show ranking |
| Soldering iron brands | 1st of 6 | 44.9% | Show ranking |
| Micrometer brands | 1st of 6 | 45.2% | Show ranking |
| Wheelbarrow brands | 1st of 6 | 46.7% | Show ranking |
| Taps and dies brands | 1st of 6 | 63.8% | Show ranking |
| Workbench vice brands | 1st of 6 | 77.3% | Show ranking |
Which car jacks compete with Draper?
Share of Search by month for Halfords, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Halfords | Draper | Clarke | Trolley Jack | Sealey | Big Red |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 5.4% | 1.6% | 1.6% | 0.73% | 0.12% |
| Nov 2025 | 92.8% | 3.7% | 1.4% | 1.4% | 0.61% | 0.12% |
| Dec 2025 | 92.2% | 3.7% | 1.7% | 1.7% | 0.61% | 0.12% |
| Jan 2026 | 92.8% | 3.7% | 1.4% | 1.4% | 0.61% | 0.08% |
| Feb 2026 | 88.6% | 8% | 1.3% | 1.3% | 0.72% | 0.08% |
| Mar 2026 | 83.2% | 13.7% | 1.2% | 1.2% | 0.55% | 0.09% |
| Apr 2026 | 91.1% | 5.5% | 1.3% | 1.3% | 0.6% | 0.1% |
| May 2026 | 91.4% | 4.5% | 2% | 1.4% | 0.6% | 0.1% |
| Jun 2026 | 86.6% | 9.5% | 1.6% | 1.6% | 0.7% | 0.09% |
| Jul 2026 | 90.7% | 5.5% | 1.3% | 1.6% | 0.73% | 0.09% |
| Aug 2026 | 90.1% | 6.6% | 1.3% | 1.3% | 0.49% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 2.2M | +22.4% | -0.6 points | |
| 2, held 2nd | 6.6% | 165K | +50% | +1.2 points | |
| 3, moved from 4th to 3rd | 1.3% | 33.1K | +22.1% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.3% | 33.1K | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.49% | 12.1K | -18.2% | -0.2 points | |
| 6, held 6th | 0.08% | 1.9K | 0% | 0 points |
1.Halfords
90.1%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.6 points.
2.Draper
6.6%
Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +1.2 points.
3.Clarke
1.3%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
1.3%
Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Sealey0.49%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
6.Big Red
0.08%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Draper and its closest rivals
How has branded search demand for Draper changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among car jacks worldwide increased from 5.4% to 6.6%.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among car jacks worldwide peaked at 13.7% in March 2026 and was lowest at 3.7% in December 2025.
How did search popularity change for car jacks worldwide in August 2026?
6 changes
In August 2026, Draper gained estimated Share of Search among car jacks worldwide, from 5.5% to 6.6%.
In August 2026, Halfords lost estimated Share of Search among car jacks worldwide, from 90.7% to 90.1%.
Clarke’s estimated Share of Search among car jacks worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026.
In August 2026, Trolley Jack fell from 3rd to 4th among car jacks worldwide.
Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Sealey worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Draper measured?
Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- draper
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Is Draper your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.