How popular isDraper in search?
In September 2026, there were an estimated 90.5K branded searches for Draper worldwide which is down 17.7% over the last 12 months. Draper holds 11.3% estimated Share of Search among inspection Lamp brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
DeWalt83.7%
Draper11.3%
Brennenstuhl5%
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Which inspection Lamp brands compete with Draper?
Share of Search by month for DeWalt, Draper, Brennenstuhl. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Draper | Brennenstuhl |
|---|---|---|---|
| Oct 2025 | 80.8% | 13.2% | 5.9% |
| Nov 2025 | 85.5% | 9.4% | 5.1% |
| Dec 2025 | 87% | 7.8% | 5.2% |
| Jan 2026 | 82.8% | 11.1% | 6.1% |
| Feb 2026 | 76.6% | 18.8% | 4.6% |
| Mar 2026 | 62.2% | 34% | 3.7% |
| Apr 2026 | 79.3% | 15.9% | 4.8% |
| May 2026 | 82.5% | 13.5% | 4.1% |
| Jun 2026 | 74.2% | 22.2% | 3.6% |
| Jul 2026 | 79.4% | 15.9% | 4.8% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 83.7% | 11.3% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 673K | 0% | +7.1 points | |
| 2, held 2nd | 11.3% | 90.5K | -45.2% | -7.5 points | |
| 3, held 3rd | 5% | 40.5K | 0% | +0.4 points |
Compare search popularity between Draper and its closest rivals
Every comparison with Draper
44 comparisons
- Draper vs Weller
- Big Red vs Draper
- Bosch vs Draper
- Craftsman vs Draper
- DeWalt vs Draper
- Draper vs Eclipse
- Draper vs Fowler
- Draper vs Gardena
- Draper vs Halfords
- Draper vs Karcher
- Draper vs Makita
- Draper vs Neta
- Draper vs Stanley
- Draper vs Wagner
- Draper vs Walsall
- Draper vs WORX
- Draper vs Mitutoyo
- Draper vs Gorilla Carts
- Draper vs GearWrench
- Brennenstuhl vs Draper
- Draper vs Hakko
- Clarke vs Draper
- Draper vs Ersa
- Draper vs Trolley Jack
- Draper vs Tracey
- Draper vs Haws
- Draper vs Starrett
- Draper vs Steinel
- Draper vs Hozelock
- Draper vs Sealey
- Draper vs Torin
- Antex vs Draper
- Bessey vs Draper
- Claber vs Draper
- Burgon & Ball vs Draper
- Draper vs Irwin
- Draper vs Metcal
- Draper vs Haemmerlin
- Draper vs Wilton
- Draper vs Moore & Wright
- Draper vs Triton
- Bailey vs Draper
- Draper vs Record
- Draper vs Vermont American
How has branded search demand for Draper changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Draper worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Draper’s estimated Share of Search among inspection Lamp brands worldwide decreased from 13.2% to 11.3%.
- Across the 12 months ending September 2026, Draper’s estimated Share of Search among inspection Lamp brands worldwide peaked at 34% in March 2026 and was lowest at 7.8% in December 2025.
How did search popularity change for inspection Lamp brands worldwide in September 2026?
3 changes
In September 2026, DeWalt gained estimated Share of Search among inspection Lamp brands worldwide, from 76.6% to 83.7%.
In September 2026, Draper lost estimated Share of Search among inspection Lamp brands worldwide, from 18.8% to 11.3%.
Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Draper compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wheelbarrow brands | 4th of 6 | 2.7% | Show ranking |
| Heat gun brands | 5th of 6 | 4.1% | Show ranking |
| Car jacks | 3rd of 6 | 4.2% | Show ranking |
| Axle stands | 3rd of 6 | 4.3% | Show ranking |
| Routers brands | 4th of 5 | 4.7% | Show ranking |
| Tap Wrench brands | 3rd of 5 | 7.1% | Show ranking |
| Hose connector brands | 4th of 6 | 7.7% | Show ranking |
| Sash Clamps brands | 2nd of 3 | 9.8% | Show ranking |
| Inspection Lamp brands | 2nd of 3 | 11.3% | Shown above |
| Watering can brands | 3rd of 6 | 20.3% | Show ranking |
| Block Plane brands | 2nd of 4 | 22.8% | Show ranking |
| Micrometer brands | 1st of 6 | 30.9% | Show ranking |
| Soldering iron brands | 2nd of 6 | 31.4% | Show ranking |
| Taps and dies brands | 1st of 6 | 48.5% | Show ranking |
| Workbench vice brands | 1st of 6 | 64.4% | Show ranking |
How is Draper measured?
Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- draper
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Is Draper your brand?
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