Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 46.7% estimated Share of Search among wheelbarrow brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper46.7%
  2. WORX40.9%
  3. Gorilla Carts11.5%
  4. Haemmerlin0.54%
  5. Stanley0.2%
  6. Walsall0.2%
Draper website (opens in a new tab)

Follow Draper and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wheelbarrow brands compete with Draper?

Draper against wheelbarrow brands worldwide, by month

Share of Search by month for Draper, WORX, Gorilla Carts. The figures are in the table below the chart.

View monthly share of search table
MonthDraperWORXGorilla CartsHaemmerlinStanleyWalsall
Oct 202542%41.2%15.5%0.73%0.28%0.28%
Nov 202537.6%47.5%13.7%0.66%0.3%0.24%
Dec 202540.1%40.7%17.9%0.7%0.32%0.32%
Jan 202645.9%38.8%13.8%0.81%0.37%0.3%
Feb 202659.5%29.5%9.8%0.69%0.21%0.26%
Mar 202659.8%31.4%8%0.47%0.14%0.21%
Apr 202628.2%58.2%12.6%0.61%0.15%0.21%
May 202624.1%61.7%13.3%0.53%0.13%0.22%
Jun 202642.4%46.5%10.4%0.4%0.12%0.19%
Jul 202635.5%50.5%13.1%0.52%0.19%0.28%
Aug 202646.7%40.9%11.5%0.54%0.2%0.2%
Sep 2026——————

  1. 1.Draper

    46.7%

    Moved from 2nd to 1st. 165K estimated branded searches, +50% vs prior month. Share +11.2 points.

  2. 2.WORX

    40.9%

    Moved from 1st to 2nd. 145K estimated branded searches, -7.7% vs prior month. Share -9.6 points.

  3. 3.Gorilla Carts

    11.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Haemmerlin

    0.54%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  5. 5.Stanley

    0.2%

    Moved from 6th to 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Walsall

    0.2%

    Moved from 5th to 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among wheelbarrow brands worldwide increased from 42% to 46.7%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among wheelbarrow brands worldwide peaked at 59.8% in March 2026 and was lowest at 24.1% in May 2026.

How did search popularity change for wheelbarrow brands worldwide in August 2026?

  1. In August 2026, Draper overtook WORX to take the highest estimated Share of Search among wheelbarrow brands worldwide, at 46.7%.

  2. In August 2026, WORX lost estimated Share of Search among wheelbarrow brands worldwide, from 50.5% to 40.9%.

  3. In August 2026, Gorilla Carts lost estimated Share of Search among wheelbarrow brands worldwide, from 13.1% to 11.5%.

  4. In August 2026, Stanley rose from 6th to 5th among wheelbarrow brands worldwide.

  5. In August 2026, Walsall fell from 5th to 6th among wheelbarrow brands worldwide.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Shown above
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Draper your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free