Brandwave

Draper vs Torin:Which is more popular by branded search?

In August 2026, Draper had more branded searches than Torin among axle stands worldwide. Draper was estimated to have 165K branded searches compared to Torin’s 14.8K, and held a 6.7% Share of Search versus Torin’s 0.6%. These are worldwide searches for English-language branded terms.

Share of Search among axle stands worldwide in August 2026Which is more popular in search, Draper or Torin?
Draper6.7%165K searches
vs
Torin0.6%14.8K searches

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Which is more popular in search, Draper or Torin?

Compare the axle stands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Draper and Torin among axle stands worldwide, by month

Share of Search by month for Draper, Torin. The figures are in the table below the chart.

View monthly share of search table
MonthHalfordsDraperClarkeTorinSealeyBig Red
Oct 202591.3%5.5%1.7%0.74%0.74%0.12%
Nov 202593.5%3.8%1.4%0.62%0.62%0.12%
Dec 202593.1%3.8%1.7%0.75%0.62%0.12%
Jan 202693.5%3.8%1.4%0.62%0.62%0.08%
Feb 202689.2%8%1.3%0.59%0.72%0.08%
Mar 202683.8%13.8%1.2%0.55%0.55%0.09%
Apr 202691.8%5.5%1.4%0.61%0.61%0.1%
May 202692.1%4.5%2%0.61%0.61%0.1%
Jun 202687.4%9.6%1.6%0.58%0.71%0.09%
Jul 202691.7%5.5%1.4%0.61%0.74%0.1%
Aug 202690.8%6.7%1.3%0.6%0.49%0.08%
Sep 2026——————

How has the Draper and Torin comparison changed over the last 12 months?

  • Draper was ahead of Torin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among axle stands worldwide moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 110K to 165K.
  • Across the 11 months ending August 2026, Torin’s estimated Share of Search among axle stands worldwide moved from 0.74% to 0.6%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for axle stands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.

  2. In August 2026, Torin rose from 5th to 4th among axle stands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Draper’s and Torin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Draper

1 branded search term

  • draper

Torin

1 branded search term

  • torin

How the Brand Demand Index is measured

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