How popular isBig Red in search?
In September 2026, there were an estimated 137K branded searches for Big Red worldwide which is up 21.8% over the last 12 months. Big Red holds 30.4% estimated Share of Search among jack stands brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which jack stands brands compete with Big Red?
Share of Search by month for Craftsman, Big Red, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Big Red | Husky |
|---|---|---|---|
| Oct 2025 | 65.3% | 29.9% | 4.8% |
| Nov 2025 | 68% | 25.8% | 6.1% |
| Dec 2025 | 69.1% | 25.8% | 5.1% |
| Jan 2026 | 73.1% | 22.5% | 4.4% |
| Feb 2026 | 77.5% | 19.4% | 3.1% |
| Mar 2026 | 77.5% | 19.4% | 3.1% |
| Apr 2026 | 70.7% | 26.4% | 2.8% |
| May 2026 | 62.8% | 34.7% | 2.5% |
| Jun 2026 | 70.8% | 26.3% | 2.8% |
| Jul 2026 | 70.8% | 26.3% | 2.8% |
| Aug 2026 | 70.8% | 26.3% | 2.8% |
| Sep 2026 | 66.9% | 30.4% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 301K | -18.2% | -3.9 points | |
| 2, held 2nd | 30.4% | 137K | 0% | +4.1 points | |
| 3, held 3rd | 2.7% | 12.1K | -18.2% | -0.2 points |
Compare search popularity between Big Red and its closest rivals
Every comparison with Big Red
8 comparisons
How has branded search demand for Big Red changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Big Red worldwide rose from 112K to 137K.
- Across the 12 months ending September 2026, Big Red’s estimated Share of Search among jack stands brands worldwide increased from 29.9% to 30.4%.
- Across the 12 months ending September 2026, Big Red’s estimated Share of Search among jack stands brands worldwide peaked at 34.7% in May 2026 and was lowest at 19.4% in March 2026.
How did search popularity change for jack stands brands worldwide in September 2026?
3 changes
In September 2026, Big Red gained estimated Share of Search among jack stands brands worldwide, from 26.3% to 30.4%.
In September 2026, Craftsman lost estimated Share of Search among jack stands brands worldwide, from 70.8% to 66.9%.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Where does Big Red compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car jacks | 2nd of 6 | 6.7% | Show ranking |
| Axle stands | 2nd of 6 | 6.7% | Show ranking |
| Jack stands brands | 2nd of 3 | 30.4% | Shown above |
How is Big Red measured?
Brandwave collects information about searches that people make online using Big Red’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- big red
- big red jack
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Is Big Red your brand?
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