Brandwave

Big Red vs Daytona:Which is more popular?

In September 2026, Daytona had more branded searches than Big Red among car jacks worldwide. Daytona had about 14,800 branded searches, while Big Red had 2,690. Daytona made up 58.4% of all car jack searches we track, and Big Red accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about car jacks, Daytona appeared in three of the five answers and Big Red in two.

Among car jacks worldwide in September 2026

Who do people search for more?

Daytona, about 6 searches for every 1 for Big Red

Daytona 14.8K searchesBig Red 2.7K searches

Who does AI mention more?

Daytona, mentioned in 3 of 5 answers, Big Red in 2

Daytona in 3 of 5Big Red in 2 of 5

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Top car jacks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daytona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Big Red was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daytona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pittsburgh Automotive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arcan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car jacks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Big Red or Daytona more popular in search?

This chart shows how often people search Google for Big Red and Daytona by name. Each line represents a brand's share of searches for all seven car jack brands we track, month by month, from English-language searches worldwide.

Big Red and Daytona among car jacks worldwide, by month

Share of searches by month for Daytona, Big Red. The figures are in the table below the chart.

View monthly share of searches table
MonthDaytonaBig RedPittsburgh AutomotiveSealeyArcanDraperHein-Werner
Oct 202555.7%12.8%9%7.5%7.2%4.4%3.3%
Nov 202560.2%13.6%8%5.7%6.3%3.4%2.9%
Dec 202564.4%11.7%6.8%5.3%5.7%3%3.1%
Jan 202651.8%11.2%12.4%7.3%6.8%6.7%3.8%
Feb 202645.5%8.6%6%6.4%4.9%25.9%2.7%
Mar 202648.4%8.4%5.1%4.6%3.5%27.4%2.7%
Apr 202673.7%7.3%4.2%3.8%2.9%5.9%2.2%
May 202658.5%12.9%7.5%6.2%5.1%6.2%3.5%
Jun 202648.9%8.5%6.3%6.6%4.3%22.5%2.9%
Jul 202661.7%10.8%7.9%6.6%5.4%4.5%3%
Aug 202653.3%9.5%8.6%5.7%5.8%13.9%3.2%
Sep 202658.4%10.6%9.5%6.8%6.3%4.9%3.5%

Big Red sells other things too, so only its searches that name this product count here, like “big red jack”.

How has the Big Red and Daytona comparison changed over the last 12 months?

3 findings
  • Daytona was ahead of Big Red in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Red’s share of searches among car jacks worldwide moved from 12.8% to 10.6%, and its estimated monthly branded searches moved from 3.4K to 2.7K.
  • Across the 12 months ending September 2026, Daytona’s share of searches among car jacks worldwide moved from 55.7% to 58.4%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for car jacks worldwide in September 2026?

2 changes
  1. In September 2026, Big Red overtook Draper to rank 2nd among car jacks worldwide, with 10.6% of the searches.

  2. In September 2026, Daytona gained share of searches among car jacks worldwide, from 53.3% to 58.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Big Red’s and Daytona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Red

4 branded search terms

  • big red car jack
  • big red floor jack
  • big red jack
  • big red trolley jack

Daytona

1 branded search term

  • daytona floor jack

How the Brand Demand Index is measured

Other head-to-heads among car jacks

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