Brandwave

Big Red vs Craftsman:Which is searched more?

In September 2026, Craftsman had more branded searches than Big Red among jack stands brands worldwide. Craftsman was estimated to have 301K branded searches compared to Big Red’s 137K, and held a 66.9% Share of Search versus Big Red’s 30.4%. These are worldwide searches for English-language branded terms.

Share of Search among jack stands brands worldwide in September 2026Which is more popular in search, Big Red or Craftsman?
Big Red30.4%137K searches
vs
Craftsman66.9%301K searches

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Which is more popular in search, Big Red or Craftsman?

Compare the jack stands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Red and Craftsman among jack stands brands worldwide, by month

Share of Search by month for Craftsman, Big Red. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanBig RedHusky
Oct 202565.3%29.9%4.8%
Nov 202568%25.8%6.1%
Dec 202569.1%25.8%5.1%
Jan 202673.1%22.5%4.4%
Feb 202677.5%19.4%3.1%
Mar 202677.5%19.4%3.1%
Apr 202670.7%26.4%2.8%
May 202662.8%34.7%2.5%
Jun 202670.8%26.3%2.8%
Jul 202670.8%26.3%2.8%
Aug 202670.8%26.3%2.8%
Sep 202666.9%30.4%2.7%

How has the Big Red and Craftsman comparison changed over the last 12 months?

  • Craftsman was ahead of Big Red in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Red’s estimated Share of Search among jack stands brands worldwide moved from 29.9% to 30.4%, and its estimated monthly branded searches moved from 112K to 137K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jack stands brands worldwide moved from 65.3% to 66.9%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for jack stands brands worldwide in September 2026?

  1. In September 2026, Big Red gained estimated Share of Search among jack stands brands worldwide, from 26.3% to 30.4%.

  2. In September 2026, Craftsman lost estimated Share of Search among jack stands brands worldwide, from 70.8% to 66.9%.

Other head-to-heads among jack stands brands

How each brand is measured

Brandwave collects information about searches that people make online using Big Red’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Red

2 branded search terms

  • big red
  • big red jack

Craftsman

1 branded search term

  • craftsman

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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