Big Red vs ESCO:Which is more popular?

Name: Big Red vs ESCO: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Big Red had more branded searches than ESCO among jack stands brands worldwide. Big Red had about 137,000 branded searches, while ESCO had 1,900. Big Red made up 30.3% of all jack stands brand searches we track, and ESCO accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about jack stands brands, Big Red and ESCO each appeared in three of the five answers. ESCO was mentioned before Big Red in every answer that named either.

Among jack stands brands worldwide in September 2026

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Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Red and ESCO were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESCO was listed before Big Red in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Big Red	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
ESCO	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Hein-Werner	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Husky	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESCO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

Asked ChatGPT
“Which jack stands brand should I buy?”
1. 1ESCO
2. 2Big Red
Asked ChatGPT
“What are the best jack stands brands?”
1. 1ESCO
2. 2Hein-Werner
3. 3Big Red
Asked ChatGPT
“What's the best jack stands brand for a car lift kit?”
1. 1ESCO
2. 2Hein-Werner
3. 3Big Red
Searched Google, AI Overview
“car jack stands”
1. 1Hein-Werner
2. 2Husky
Searched Google, AI Overview
“heavy duty jack stands”

Not named in any answer:

Craftsman

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Big Red or ESCO more popular in search?

This chart shows how often people search Google for Big Red and ESCO by name. Each line represents a brand's share of searches for all five jack stands brands we track, month by month, from English-language searches worldwide.

Big Red and ESCO among jack stands brands worldwide, by month

Month	Craftsman	Big Red	Husky	ESCO	Hein-Werner
Oct 2025	64.8%	29.6%	4.8%	0.63%	0.19%
Nov 2025	67.5%	25.6%	6.1%	0.66%	0.16%
Dec 2025	68.7%	25.7%	5.1%	0.43%	0.13%
Jan 2026	72.6%	22.3%	4.4%	0.58%	0.14%
Feb 2026	77.1%	19.3%	3.1%	0.4%	0.1%
Mar 2026	77.2%	19.3%	3.1%	0.33%	0.08%
Apr 2026	70.3%	26.3%	2.8%	0.46%	0.11%
May 2026	62.5%	34.6%	2.5%	0.32%	0.08%
Jun 2026	70.5%	26.2%	2.8%	0.36%	0.09%
Jul 2026	70.5%	26.2%	2.8%	0.36%	0.09%
Aug 2026	70.5%	26.2%	2.8%	0.36%	0.11%
Sep 2026	66.5%	30.3%	2.7%	0.42%	0.11%

How has the Big Red and ESCO comparison changed over the last 12 months?

3 findings

Big Red was ahead of ESCO in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Big Red’s share of searches among jack stands brands worldwide moved from 29.6% to 30.3%, and its estimated monthly branded searches moved from 112K to 137K.
Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide moved from 0.63% to 0.42%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for jack stands brands worldwide in September 2026?

2 changes

In September 2026, Big Red gained share of searches among jack stands brands worldwide, from 26.2% to 30.3%.
Estimated monthly branded searches for ESCO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Red’s and ESCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.