Brandwave

How popular isTorin?

In September 2026, people searched for Torin by name about 320 times worldwide, a 45.8% decrease from the previous year. These searches made up 5.2% of all global jack stands brand searches, placing Torin fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about jack stands brands, Torin appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Torin is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. ESCOShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HuskyShare of searches 26.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Big RedShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. CraftsmanShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TorinShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Torin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Torin is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ESCO1st
  2. Hein-Werner2nd
  3. Torin3rd
  4. Big Red4th
  5. Husky5th
  6. Craftsman–
  7. Sealey–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jack stands brands compete with Torin?

Torin against jack stands brands worldwide, by month

Share of searches by month for ESCO, Husky, Big Red, Craftsman, Torin, Sealey, Draper, Hein-Werner. The figures are in the table below the chart.

View monthly share of searches table
MonthESCOHuskyBig RedCraftsmanTorinSealeyDraperHein-Werner
Oct 202533.8%22.5%14.4%12.4%8.3%3.2%2.4%3%
Nov 202532%25.3%17.7%9.6%7.9%2.5%2.3%2.8%
Dec 202530.6%25.8%16.4%11.6%7.7%2.9%2.3%2.7%
Jan 202635.7%23.8%15.2%10.7%7.1%2.8%2.1%2.5%
Feb 202634.9%23.9%16.7%10.8%4.8%3.1%3.1%2.6%
Mar 202621.2%17.9%33.2%9.8%11.2%2.5%2.3%1.9%
Apr 202632%21.3%21.6%9.6%7.9%3.1%1.9%2.8%
May 202629.7%25%21.1%11.3%5%3%2.2%2.7%
Jun 202631.8%26.8%16.9%12.1%4.4%3.4%1.8%2.8%
Jul 202627.2%22.9%27.5%10.3%3.7%2.9%3%2.4%
Aug 202628.7%28.7%15.4%13.3%4.8%3.5%2.6%3.2%
Sep 202631.1%26.2%14.6%14.4%5.2%3.3%2.8%2.3%

  1. 1.ESCO

    31.1%

    Held 1st. 1.9K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Husky

    26.2%

    Held 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.4 points.

  3. 3.Big Red

    14.6%

    Held 3rd. 890 estimated branded searches, -12.7% vs prior month. Share -0.8 points.

  4. 4.Craftsman

    14.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Torin

    5.2%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Sealey

    3.3%

    Held 6th. 200 estimated branded searches, -13% vs prior month. Share -0.2 points.

  7. 7.Draper

    2.8%

    Moved from 8th to 7th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Hein-Werner

    2.3%

    Moved from 7th to 8th. 140 estimated branded searches, -33.3% vs prior month. Share -0.9 points.

Big Red, Craftsman and 2 other brands sell other things too, so only their searches that name this product count here, like “big red axle stands”.

Compare popularity between Torin and its closest rivals

Every comparison with Torin

7 comparisons

How has branded search demand for Torin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Torin worldwide fell from 590 to 320.
  • Across the 12 months ending September 2026, Torin’s share of searches among jack stands brands worldwide decreased from 8.3% to 5.2%.
  • Across the 12 months ending September 2026, Torin’s share of searches among jack stands brands worldwide peaked at 11.2% in March 2026 and was lowest at 3.7% in July 2026.

How did search popularity change for jack stands brands worldwide in September 2026?

6 changes

  1. In September 2026, ESCO gained share of searches among jack stands brands worldwide, from 28.7% to 31.1%.

  2. In September 2026, Craftsman gained share of searches among jack stands brands worldwide, from 13.3% to 14.4%.

  3. In September 2026, Husky lost share of searches among jack stands brands worldwide, from 28.7% to 26.2%.

  4. In September 2026, Hein-Werner lost share of searches among jack stands brands worldwide, from 3.2% to 2.3%.

  5. In September 2026, Big Red lost share of searches among jack stands brands worldwide, from 15.4% to 14.6%.

  6. In September 2026, Draper rose from 8th to 7th among jack stands brands worldwide.

How are Torin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Torin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • torin jack stands

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How the Brand Demand Index is measured

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