Brandwave

Craftsman vs Torin:Which is more popular?

In September 2026, Craftsman had more branded searches than Torin among jack stands brands worldwide. Craftsman had about 880 branded searches, while Torin had 320. Craftsman made up 14.4% of all jack stands brand searches we track, and Torin accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about jack stands brands, Torin appeared in three of the five answers and Craftsman in none.

Among jack stands brands worldwide in September 2026

Who do people search for more?

Craftsman, about 3 searches for every 1 for Torin

Craftsman 880 searchesTorin 320 searches

Who does AI mention more?

Torin, mentioned in 3 of 5 answers, Craftsman in 0

Torin in 3 of 5Craftsman in 0 of 5

Who does AI recommend more?

Torin, the only one of the two named

Torin first in 3Craftsman never named

Follow Craftsman vs Torin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Torin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ESCO1st
  2. Hein-Werner2nd
  3. Torin3rd
  4. Big Red4th
  5. Husky5th
  6. Craftsman–
  7. Sealey–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or Torin more popular in search?

This chart shows how often people search Google for Craftsman and Torin by name. Each line represents a brand's share of searches for all eight jack stands brands we track, month by month, from English-language searches worldwide.

Craftsman and Torin among jack stands brands worldwide, by month

Share of searches by month for Craftsman, Torin. The figures are in the table below the chart.

View monthly share of searches table
MonthESCOHuskyBig RedCraftsmanTorinSealeyDraperHein-Werner
Oct 202533.8%22.5%14.4%12.4%8.3%3.2%2.4%3%
Nov 202532%25.3%17.7%9.6%7.9%2.5%2.3%2.8%
Dec 202530.6%25.8%16.4%11.6%7.7%2.9%2.3%2.7%
Jan 202635.7%23.8%15.2%10.7%7.1%2.8%2.1%2.5%
Feb 202634.9%23.9%16.7%10.8%4.8%3.1%3.1%2.6%
Mar 202621.2%17.9%33.2%9.8%11.2%2.5%2.3%1.9%
Apr 202632%21.3%21.6%9.6%7.9%3.1%1.9%2.8%
May 202629.7%25%21.1%11.3%5%3%2.2%2.7%
Jun 202631.8%26.8%16.9%12.1%4.4%3.4%1.8%2.8%
Jul 202627.2%22.9%27.5%10.3%3.7%2.9%3%2.4%
Aug 202628.7%28.7%15.4%13.3%4.8%3.5%2.6%3.2%
Sep 202631.1%26.2%14.6%14.4%5.2%3.3%2.8%2.3%

Craftsman sells other things too, so only its searches that name this product count here, like “craftsman jack stands”.

How has the Craftsman and Torin comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Torin took it in March 2026, Craftsman took it in April 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among jack stands brands worldwide moved from 12.4% to 14.4%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Torin’s share of searches among jack stands brands worldwide moved from 8.3% to 5.2%, and its estimated monthly branded searches moved from 590 to 320.

How did search popularity change for jack stands brands worldwide in September 2026?

2 changes
  1. In September 2026, Craftsman gained share of searches among jack stands brands worldwide, from 13.3% to 14.4%.

  2. Estimated monthly branded searches for Torin worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Torin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman jack stands

Torin

1 branded search term

  • torin jack stands

How the Brand Demand Index is measured

Other head-to-heads among jack stands brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.