Big Red vs ESCO:Which is more popular?
In September 2026, ESCO had more branded searches than Big Red among jack stands brands worldwide. ESCO had about 1,900 branded searches, while Big Red had 890. ESCO made up 31.1% of all jack stands brand searches we track, and Big Red accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about jack stands brands, ESCO appeared in four of the five answers and Big Red in three. ESCO was mentioned before Big Red in every answer.
Who do people search for more?
ESCO, about 2 searches for every 1 for Big Red
Who does AI mention more?
ESCO, mentioned in 4 of 5 answers, Big Red in 3
Who does AI recommend more?
ESCO, named ahead of Big Red in every answer
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Top jack stands brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Big Red was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESCO was listed before Big Red in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack stands brands
5 answers
Asked ChatGPT
“Which jack stands brand should I buy?”
Asked ChatGPT
“What are the best jack stands brands?”
Asked ChatGPT
“What's the best jack stands brand for a car lift kit?”
Searched Google, AI Overview
“car jack stands”
Searched Google, AI Overview
“heavy duty jack stands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Big Red or ESCO more popular in search?
This chart shows how often people search Google for Big Red and ESCO by name. Each line represents a brand's share of searches for all eight jack stands brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ESCO, Big Red. The figures are in the table below the chart.
View monthly share of searches table
| Month | ESCO | Husky | Big Red | Craftsman | Torin | Sealey | Draper | Hein-Werner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.5% | 14.4% | 12.4% | 8.3% | 3.2% | 2.4% | 3% |
| Nov 2025 | 32% | 25.3% | 17.7% | 9.6% | 7.9% | 2.5% | 2.3% | 2.8% |
| Dec 2025 | 30.6% | 25.8% | 16.4% | 11.6% | 7.7% | 2.9% | 2.3% | 2.7% |
| Jan 2026 | 35.7% | 23.8% | 15.2% | 10.7% | 7.1% | 2.8% | 2.1% | 2.5% |
| Feb 2026 | 34.9% | 23.9% | 16.7% | 10.8% | 4.8% | 3.1% | 3.1% | 2.6% |
| Mar 2026 | 21.2% | 17.9% | 33.2% | 9.8% | 11.2% | 2.5% | 2.3% | 1.9% |
| Apr 2026 | 32% | 21.3% | 21.6% | 9.6% | 7.9% | 3.1% | 1.9% | 2.8% |
| May 2026 | 29.7% | 25% | 21.1% | 11.3% | 5% | 3% | 2.2% | 2.7% |
| Jun 2026 | 31.8% | 26.8% | 16.9% | 12.1% | 4.4% | 3.4% | 1.8% | 2.8% |
| Jul 2026 | 27.2% | 22.9% | 27.5% | 10.3% | 3.7% | 2.9% | 3% | 2.4% |
| Aug 2026 | 28.7% | 28.7% | 15.4% | 13.3% | 4.8% | 3.5% | 2.6% | 3.2% |
| Sep 2026 | 31.1% | 26.2% | 14.6% | 14.4% | 5.2% | 3.3% | 2.8% | 2.3% |
Big Red sells other things too, so only its searches that name this product count here, like “big red axle stands”.
How has the Big Red and ESCO comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Big Red took it in March 2026, ESCO took it in April 2026, Big Red took it in July 2026, ESCO took it in August 2026.
- Across the 12 months ending September 2026, Big Red’s share of searches among jack stands brands worldwide moved from 14.4% to 14.6%, and its estimated monthly branded searches moved from 1K to 890.
- Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide moved from 33.8% to 31.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for jack stands brands worldwide in September 2026?
2 changes
In September 2026, ESCO gained share of searches among jack stands brands worldwide, from 28.7% to 31.1%.
In September 2026, Big Red lost share of searches among jack stands brands worldwide, from 15.4% to 14.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big Red’s and ESCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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