Craftsman vs ESCO:Which is more popular?
In September 2026, ESCO had more branded searches than Craftsman among jack stands brands worldwide. ESCO had about 1,900 branded searches, while Craftsman had 880. ESCO made up 31.1% of all jack stands brand searches we track, and Craftsman accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about jack stands brands, ESCO appeared in four of the five answers and Craftsman in none.
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Top jack stands brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack stands brands
5 answers
Asked ChatGPT
“Which jack stands brand should I buy?”
Asked ChatGPT
“What are the best jack stands brands?”
Asked ChatGPT
“What's the best jack stands brand for a car lift kit?”
Searched Google, AI Overview
“car jack stands”
Searched Google, AI Overview
“heavy duty jack stands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or ESCO more popular in search?
This chart shows how often people search Google for Craftsman and ESCO by name. Each line represents a brand's share of searches for all eight jack stands brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ESCO, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | ESCO | Husky | Big Red | Craftsman | Torin | Sealey | Draper | Hein-Werner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.5% | 14.4% | 12.4% | 8.3% | 3.2% | 2.4% | 3% |
| Nov 2025 | 32% | 25.3% | 17.7% | 9.6% | 7.9% | 2.5% | 2.3% | 2.8% |
| Dec 2025 | 30.6% | 25.8% | 16.4% | 11.6% | 7.7% | 2.9% | 2.3% | 2.7% |
| Jan 2026 | 35.7% | 23.8% | 15.2% | 10.7% | 7.1% | 2.8% | 2.1% | 2.5% |
| Feb 2026 | 34.9% | 23.9% | 16.7% | 10.8% | 4.8% | 3.1% | 3.1% | 2.6% |
| Mar 2026 | 21.2% | 17.9% | 33.2% | 9.8% | 11.2% | 2.5% | 2.3% | 1.9% |
| Apr 2026 | 32% | 21.3% | 21.6% | 9.6% | 7.9% | 3.1% | 1.9% | 2.8% |
| May 2026 | 29.7% | 25% | 21.1% | 11.3% | 5% | 3% | 2.2% | 2.7% |
| Jun 2026 | 31.8% | 26.8% | 16.9% | 12.1% | 4.4% | 3.4% | 1.8% | 2.8% |
| Jul 2026 | 27.2% | 22.9% | 27.5% | 10.3% | 3.7% | 2.9% | 3% | 2.4% |
| Aug 2026 | 28.7% | 28.7% | 15.4% | 13.3% | 4.8% | 3.5% | 2.6% | 3.2% |
| Sep 2026 | 31.1% | 26.2% | 14.6% | 14.4% | 5.2% | 3.3% | 2.8% | 2.3% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman jack stands”.
How has the Craftsman and ESCO comparison changed over the last 12 months?
3 findings
- ESCO was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among jack stands brands worldwide moved from 12.4% to 14.4%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide moved from 33.8% to 31.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for jack stands brands worldwide in September 2026?
2 changes
In September 2026, ESCO gained share of searches among jack stands brands worldwide, from 28.7% to 31.1%.
In September 2026, Craftsman gained share of searches among jack stands brands worldwide, from 13.3% to 14.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and ESCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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