Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 45.2% estimated Share of Search among micrometer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper45.2%
  2. Fowler24.8%
  3. Mitutoyo20.3%
  4. Starrett6.1%
  5. Sealey3.3%
  6. Moore & Wright0.36%
Draper website (opens in a new tab)

Follow Draper and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which micrometer brands compete with Draper?

Draper against micrometer brands worldwide, by month

Share of Search by month for Draper, Fowler, Mitutoyo, Starrett, Sealey. The figures are in the table below the chart.

View monthly share of search table
MonthDraperFowlerMitutoyoStarrettSealeyMoore & Wright
Oct 202531.1%31.1%25.6%7.7%4.2%0.37%
Nov 202529.2%29.2%29.2%7.2%4.8%0.42%
Dec 202523.2%42.4%23.2%7%3.8%0.31%
Jan 202627.5%33.4%27.5%6.7%4.5%0.39%
Feb 202644.9%24.6%20.1%6%4%0.35%
Mar 202660.6%18.1%14.9%3.7%2.4%0.21%
Apr 202637.8%30.8%20.7%6.2%4.1%0.28%
May 202633.1%33.1%22.3%6.7%4.5%0.3%
Jun 202649.8%22.4%18.3%5.5%3.7%0.32%
Jul 202635.2%28.9%23.7%7.1%4.7%0.42%
Aug 202645.2%24.8%20.3%6.1%3.3%0.36%
Sep 2026——————

  1. 1.Draper

    45.2%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +10 points.

  2. 2.Fowler

    24.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Mitutoyo

    20.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Starrett

    6.1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Sealey

    3.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Moore & Wright

    0.36%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among micrometer brands worldwide increased from 31.1% to 45.2%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among micrometer brands worldwide peaked at 60.6% in March 2026 and was lowest at 23.2% in December 2025.

How did search popularity change for micrometer brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among micrometer brands worldwide, from 35.2% to 45.2%.

  2. In August 2026, Fowler lost estimated Share of Search among micrometer brands worldwide, from 28.9% to 24.8%.

  3. In August 2026, Mitutoyo lost estimated Share of Search among micrometer brands worldwide, from 23.7% to 20.3%.

  4. In August 2026, Sealey lost estimated Share of Search among micrometer brands worldwide, from 4.7% to 3.3%.

  5. In August 2026, Starrett lost estimated Share of Search among micrometer brands worldwide, from 7.1% to 6.1%.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Shown above
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Draper your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free