Brandwave

Draper vs Fiskars:Which is more popular?

In September 2026, Fiskars had more branded searches than Draper among watering can brands worldwide. Fiskars had about 167,000 branded searches, while Draper had 30. Fiskars made up 30% of all watering can brand searches we track, and Draper accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about watering can brands, Fiskars appeared in two of the five answers and Draper in none.

Among watering can brands worldwide in September 2026

Who do people search for more?

Fiskars, about 5570 searches for every 1 for Draper

Fiskars 167K searchesDraper 30 searches

Who does AI mention more?

Fiskars, mentioned in 2 of 5 answers, Draper in 0

Fiskars in 2 of 5Draper in 0 of 5

Who does AI recommend more?

Fiskars, the only one of the two named

Fiskars first in 2Draper never named

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Top watering can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Draper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haws1st
  2. Behrens2nd
  3. Fiskars3rd
  4. Gardena–
  5. Neta–
  6. Hozelock–
  7. Burgon & Ball–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering can brands

5 answers
  • Asked ChatGPT

    “Which watering can brand should I buy?”

    1. 1Haws
    2. 2Fiskars
    3. 3Behrens
  • Asked ChatGPT

    “What are the best watering can brands?”

    1. 1Haws
    2. 2Behrens
    3. 3Fiskars
  • Asked ChatGPT

    “What's the best watering can brand for houseplants and garden?”

    1. 1Haws
    2. 2Behrens
  • Searched Google, AI Overview

    “best watering can”

    1. 1Haws
  • Searched Google, AI Overview

    “watering can for plants”

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Draper or Fiskars more popular in search?

    This chart shows how often people search Google for Draper and Fiskars by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.

    Draper and Fiskars among watering can brands worldwide, by month

    Share of searches by month for Fiskars, Draper. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaFiskarsNetaBehrensHawsHozelockBurgon & BallDraper
    Oct 202531.5%30.3%25.8%3.5%5.2%2.8%0.92%<0.01%
    Nov 202530%33.9%24.5%4%4%2.2%1.3%<0.01%
    Dec 202528.7%35.1%23.4%3.9%4.7%2.6%1.6%<0.01%
    Jan 202626.8%31.6%26.8%6.6%4.4%2.9%0.95%<0.01%
    Feb 202634.4%31.7%22.9%3.1%3.8%3.1%1%<0.01%
    Mar 202642.6%26.9%19.1%2.6%3.1%4.7%1%<0.01%
    Apr 202647.1%26.5%14.1%2.3%2.8%6.3%0.94%0.01%
    May 202650.8%24.4%12.4%2%2.5%6.8%1%0.04%
    Jun 202649.8%22.7%14.9%2.4%2.4%6.7%0.97%0.02%
    Jul 202643.4%26%15.8%2.6%2.6%8.7%0.85%0.04%
    Aug 202639.5%30.1%17.7%2.9%3.6%5.3%0.94%0.01%
    Sep 202636.1%30%19.8%5.9%4%3.3%0.88%<0.01%

    How has the Draper and Fiskars comparison changed over the last 12 months?

    3 findings
    • Fiskars was ahead of Draper in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Draper’s share of searches among watering can brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
    • Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide moved from 30.3% to 30%, and its estimated monthly branded searches moved from 159K to 167K.

    How did search popularity change for watering can brands worldwide in September 2026?

    1 change
    1. Estimated monthly branded searches for Draper worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Draper’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Draper

    1 branded search term

    • draper watering can

    Fiskars

    3 branded search terms

    • fiskars
    • fiskars scissors
    • fiskars weed puller

    How the Brand Demand Index is measured

    Other head-to-heads among watering can brands

    Creator with pink hair and a pink jacket

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.