Fiskars vs Gardena:Which is more popular?
In September 2026, Gardena had more branded searches than Fiskars among watering can brands worldwide. Gardena had about 201,000 branded searches, while Fiskars had 167,000. Gardena made up 36.1% of all watering can brand searches we track, and Fiskars accounted for 30%. When we asked ChatGPT and Google AI Overviews about watering can brands, Fiskars appeared in two of the five answers and Gardena in none.
Who do people search for more?
Gardena, about 20% more searches than Fiskars
Who does AI mention more?
Fiskars, mentioned in 2 of 5 answers, Gardena in 0
Who does AI recommend more?
Fiskars, the only one of the two named
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Top watering can brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watering can brands
5 answers
Asked ChatGPT
“Which watering can brand should I buy?”
Asked ChatGPT
“What are the best watering can brands?”
Asked ChatGPT
“What's the best watering can brand for houseplants and garden?”
Searched Google, AI Overview
“best watering can”
- 1Haws
- 1
Searched Google, AI Overview
“watering can for plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fiskars or Gardena more popular in search?
This chart shows how often people search Google for Fiskars and Gardena by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gardena, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Fiskars | Neta | Behrens | Haws | Hozelock | Burgon & Ball | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 30.3% | 25.8% | 3.5% | 5.2% | 2.8% | 0.92% | <0.01% |
| Nov 2025 | 30% | 33.9% | 24.5% | 4% | 4% | 2.2% | 1.3% | <0.01% |
| Dec 2025 | 28.7% | 35.1% | 23.4% | 3.9% | 4.7% | 2.6% | 1.6% | <0.01% |
| Jan 2026 | 26.8% | 31.6% | 26.8% | 6.6% | 4.4% | 2.9% | 0.95% | <0.01% |
| Feb 2026 | 34.4% | 31.7% | 22.9% | 3.1% | 3.8% | 3.1% | 1% | <0.01% |
| Mar 2026 | 42.6% | 26.9% | 19.1% | 2.6% | 3.1% | 4.7% | 1% | <0.01% |
| Apr 2026 | 47.1% | 26.5% | 14.1% | 2.3% | 2.8% | 6.3% | 0.94% | 0.01% |
| May 2026 | 50.8% | 24.4% | 12.4% | 2% | 2.5% | 6.8% | 1% | 0.04% |
| Jun 2026 | 49.8% | 22.7% | 14.9% | 2.4% | 2.4% | 6.7% | 0.97% | 0.02% |
| Jul 2026 | 43.4% | 26% | 15.8% | 2.6% | 2.6% | 8.7% | 0.85% | 0.04% |
| Aug 2026 | 39.5% | 30.1% | 17.7% | 2.9% | 3.6% | 5.3% | 0.94% | 0.01% |
| Sep 2026 | 36.1% | 30% | 19.8% | 5.9% | 4% | 3.3% | 0.88% | <0.01% |
How has the Fiskars and Gardena comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fiskars took it in November 2025, Gardena took it in February 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide moved from 30.3% to 30%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Gardena’s share of searches among watering can brands worldwide moved from 31.5% to 36.1%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for watering can brands worldwide in September 2026?
1 change
In September 2026, Gardena lost share of searches among watering can brands worldwide, from 39.5% to 36.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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