Brandwave

How popular isHozelock in search?

In August 2026, there were an estimated 33.1K branded searches for Hozelock worldwide which is up 123.6% over the last 11 months. Hozelock holds 5.7% estimated Share of Search among watering can brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena42.3%
  2. Draper28.4%
  3. Neta18.9%
  4. Hozelock5.7%
  5. Haws3.8%
  6. Burgon & Ball0.93%
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Which watering can brands compete with Hozelock?

Hozelock against watering can brands worldwide, by month

Share of Search by month for Gardena, Draper, Neta, Hozelock, Haws. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaDraperNetaHozelockHawsBurgon & Ball
Oct 202536.2%24.1%29.6%3.2%5.9%0.96%
Nov 202538.2%21%31.3%2.8%5.1%1.5%
Dec 202537.5%20.6%30.6%3.4%6.2%1.8%
Jan 202633.6%22.5%33.6%3.7%5.5%1.1%
Feb 202634.6%34.6%23%3.1%3.8%0.92%
Mar 202634.8%42.5%15.6%3.8%2.6%0.76%
Apr 202653.2%19.5%15.9%7.2%3.2%0.95%
May 202659.1%14.5%14.5%8%2.9%1.1%
Jun 202648.9%26.7%14.6%6.6%2.4%0.88%
Jul 202649.8%18.2%18.2%10%3%0.89%
Aug 202642.3%28.4%18.9%5.7%3.8%0.93%
Sep 2026——————

  1. 1.Gardena

    42.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -7.5 points.

  2. 2.Draper

    28.4%

    Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +10.2 points.

  3. 3.Neta

    18.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hozelock

    5.7%

    Held 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  5. 5.Haws

    3.8%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  6. 6.Burgon & Ball

    0.93%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hozelock and its closest rivals

How has branded search demand for Hozelock changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 33.1K.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide increased from 3.2% to 5.7%.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide peaked at 10% in July 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Hozelock rose from 5th to 4th among watering can brands worldwide.

How did search popularity change for watering can brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.

  2. In August 2026, Haws gained estimated Share of Search among watering can brands worldwide, from 3% to 3.8%.

  3. In August 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 18.2% to 18.9%.

  4. In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.

  5. In August 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 10% to 5.7%.

  6. Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Hozelock compete?

Hozelock is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hose connector brands5th of 62.4%Show ranking
Hose reels3rd of 62.9%Show ranking
Watering can brands4th of 65.7%Shown above
Sprinkler timer brands3rd of 69%Show ranking
Sprinklers3rd of 69.1%Show ranking

How is Hozelock measured?

Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hozelock

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How the Brand Demand Index is measured

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