How popular isHozelock in search?
In September 2026, there were an estimated 18.1K branded searches for Hozelock worldwide which is up 22.3% over the last 12 months. Hozelock holds 8.1% estimated Share of Search among garden watering brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which garden watering brands compete with Hozelock?
Share of Search by month for Gardena, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Nylex | Holman | Pope |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 8% | 2% | 0.32% | 0.32% |
| Nov 2025 | 91.1% | 6.7% | 1.6% | 0.33% | 0.27% |
| Dec 2025 | 89.2% | 8% | 1.9% | 0.48% | 0.39% |
| Jan 2026 | 87.3% | 9.6% | 2.3% | 0.47% | 0.38% |
| Feb 2026 | 89.9% | 8.1% | 1.6% | 0.26% | 0.17% |
| Mar 2026 | 89.1% | 9.8% | 0.86% | 0.09% | 0.09% |
| Apr 2026 | 87.4% | 11.8% | 0.69% | 0.08% | 0.06% |
| May 2026 | 87.6% | 11.8% | 0.56% | 0.05% | 0.04% |
| Jun 2026 | 87.4% | 11.8% | 0.69% | 0.06% | 0.04% |
| Jul 2026 | 82.5% | 16.6% | 0.79% | 0.07% | 0.06% |
| Aug 2026 | 87.2% | 11.7% | 0.85% | 0.11% | 0.11% |
| Sep 2026 | 90.1% | 8.1% | 1.3% | 0.26% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 201K | -18.3% | +3 points | |
| 2, held 2nd | 8.1% | 18.1K | -45.3% | -3.6 points | |
| 3, held 3rd | 1.3% | 2.9K | +20.8% | +0.4 points | |
| 4, held 4th | 0.26% | 590 | +84.4% | +0.2 points | |
| 5, held 5th | 0.17% | 390 | +21.9% | +0.1 points |
1.
Gardena90.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +3 points.
2.Hozelock
8.1%
Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.6 points.
3.
Nylex1.3%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
4.
Holman0.26%
Held 4th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.
5.
Pope0.17%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
Compare search popularity between Hozelock and its closest rivals
Every comparison with Hozelock
18 comparisons
- Hoselink vs Hozelock
- Gardena vs Hozelock
- Haws vs Hozelock
- Hozelock vs Karcher
- Hozelock vs Neta
- Hozelock vs Orbit
- Hozelock vs Rain Bird
- Giraffe Tools vs Hozelock
- Hozelock vs VonHaus
- Hozelock vs Suncast
- Hozelock vs Sun Joe
- Claber vs Hozelock
- Burgon & Ball vs Hozelock
- Hozelock vs Melnor
- Hozelock vs Nylex
- Hozelock vs Nelson
- Holman vs Hozelock
- Hozelock vs Pope
How has branded search demand for Hozelock changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among garden watering brands worldwide peaked at 16.6% in July 2026 and was lowest at 6.7% in November 2025.
How did search popularity change for garden watering brands worldwide in September 2026?
4 changes

In September 2026, Gardena gained estimated Share of Search among garden watering brands worldwide, from 87.2% to 90.1%.
In September 2026, Hozelock lost estimated Share of Search among garden watering brands worldwide, from 11.7% to 8.1%.

Nylex’s estimated Share of Search among garden watering brands worldwide has gained ground for 3 months in a row, from 0.69% to 1.3% in September 2026.

Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Where does Hozelock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hose connector brands | 4th of 6 | 1.8% | Show ranking |
| Hose reels | 4th of 6 | 1.9% | Show ranking |
| Watering can brands | 4th of 6 | 5.1% | Show ranking |
| Sprinkler timer brands | 4th of 6 | 6.3% | Show ranking |
| Sprinklers | 4th of 6 | 6.4% | Show ranking |
| Soaker hose brands | 3rd of 4 | 7.1% | Show ranking |
| Hose cart brands | 2nd of 3 | 7.8% | Show ranking |
| Garden watering brands | 2nd of 5 | 8.1% | Shown above |
| Hose fittings brands | 2nd of 4 | 8.2% | Show ranking |
| Retractable hose brands | 3rd of 3 | 22.4% | Show ranking |
How is Hozelock measured?
Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hozelock
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Is Hozelock your brand?
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