Brandwave

Hose reels:Which brands are most popular in search?

In August 2026, Karcher was the most searched among hose reels worldwide, with an estimated 823K branded searches and 71% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher71%
  2. Gardena21.2%
  3. Hozelock2.9%
  4. Giraffe Tools2.3%
  5. VonHaus1.6%
  6. Sun Joe1%

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Share of SearchLeaderboard

Compare the hose reels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hose reels worldwide, by month

Share of Search by month for Karcher, Gardena, Hozelock, Giraffe Tools. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherGardenaHozelockGiraffe ToolsVonHausSun Joe
Oct 202578.7%15.8%1.4%1.7%1.4%0.95%
Nov 202582%13.5%0.99%1.8%1.2%0.44%
Dec 202581.3%13.3%1.2%2.2%1.5%0.53%
Jan 202681%13.3%1.5%1.8%1.5%0.97%
Feb 202678.9%15.8%1.4%2.1%1.2%0.63%
Mar 202675.6%18.6%2.1%1.7%1.1%0.92%
Apr 202671.3%21.5%2.9%1.9%1.3%1.1%
May 202662.8%28.3%3.8%2.1%1.7%1.4%
Jun 202662.4%27.9%3.8%2.5%2.1%1.4%
Jul 202665.9%24.1%4.8%2.2%1.8%1.2%
Aug 202671%21.2%2.9%2.3%1.6%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Karcher

    71%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5.1 points.

  2. 2.Gardena

    21.2%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  3. 3.Hozelock

    2.9%

    Held 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -2 points.

  4. 4.Giraffe Tools

    2.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.VonHaus

    1.6%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.Sun Joe

    1%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hose reels worldwide?

In August 2026, Karcher was the most searched among hose reels worldwide, with an estimated 823K branded searches and 71% estimated Share of Search within this set. Gardena is in 2nd place, 49.8 percentage points behind at 21.2% Share of Search.

Global hose reels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Karcher78.7% → 71%82%Nov 202562.4%Jun 20261st
Gardena15.8% → 21.2%28.3%May 202613.3%Jan 20262nd
Hozelock1.4% → 2.9%4.8%Jul 20260.99%Nov 20254th → 3rd
Giraffe Tools1.7% → 2.3%2.5%Jun 20261.7%Mar 20263rd → 4th
VonHaus1.4% → 1.6%2.1%Jun 20261.1%Mar 20265th
Sun Joe0.95% → 1%1.4%May 20260.44%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide decreased from 78.7% to 71%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide increased from 15.8% to 21.2%.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide increased from 1.4% to 2.9%.
  • Across the 11 months ending August 2026, Giraffe Tools’ estimated Share of Search among hose reels worldwide increased from 1.7% to 2.3%.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide peaked at 82% in November 2025 and was lowest at 62.4% in June 2026.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide peaked at 28.3% in May 2026 and was lowest at 13.3% in January 2026.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide peaked at 4.8% in July 2026 and was lowest at 0.99% in November 2025.
  • Across the 11 months ending August 2026, Hozelock rose from 4th to 3rd among hose reels worldwide.
  • Across the 11 months ending August 2026, Giraffe Tools fell from 3rd to 4th among hose reels worldwide.
  • Across the 11 months ending August 2026, VonHaus and Sun Joe held steady: their estimated Share of Search among hose reels worldwide each moved less than 0.5 percentage points.

How did search popularity change for hose reels worldwide in August 2026?

  1. In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.9% to 71%.

  2. In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%.

  3. In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%.

  4. Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

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