How popular isEley?
In October 2026, people searched for Eley by name about 5,390 times worldwide, a 26% decrease from the previous year. These searches made up 6.5% of all global hose reel searches, placing Eley fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hose reels, Eley appeared in two of the five answers and was the second most recommended of the eight.
Eley is the fifth most searched of 8 competitors and the second most recommended in the AI answers we collected.
Giraffe ToolsShare of searches 60.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GardenaShare of searches 12.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SuncastShare of searches 10%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
HozelockShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- EleyShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top hose reels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eley is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giraffe Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suncast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karcher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hose reels
5 answers
Asked ChatGPT
“Which hose reel should I buy?”
Asked ChatGPT
“What are the best hose reel brands?”
Asked ChatGPT
“What's the best hose reel for a long garden hose?”
Searched Google, AI Overview
“hose reels”
Searched Google, AI Overview
“garden hose reel”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
How often do people search for Eley compared with other hose reels worldwide?
Share of searches by month for Giraffe Tools, Gardena, Suncast, Hozelock, Eley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giraffe Tools | Gardena | Suncast | Hozelock | Eley | Karcher | Liberty Garden | VonHaus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.8% | 14.5% | 6.3% | 6.5% | 11.4% | 2.4% | 1% | 0.05% |
| Dec 2025 | 63.1% | 13.1% | 4.6% | 7.1% | 8.2% | 2.9% | 0.91% | 0.09% |
| Jan 2026 | 58.1% | 14.7% | 5.2% | 9.6% | 7.7% | 3.3% | 1.3% | 0.16% |
| Feb 2026 | 60.2% | 10.3% | 6.6% | 10.1% | 7.9% | 3.6% | 1.1% | 0.24% |
| Mar 2026 | 45.9% | 11.6% | 9.3% | 14.2% | 13.7% | 3.3% | 1.7% | 0.29% |
| Apr 2026 | 37% | 11.4% | 16.8% | 14.1% | 16.5% | 2.2% | 1.8% | 0.23% |
| May 2026 | 33.5% | 18.9% | 15.2% | 12.9% | 15% | 1.7% | 2.4% | 0.32% |
| Jun 2026 | 38.3% | 17.4% | 14.3% | 12% | 14% | 1.5% | 2.2% | 0.24% |
| Jul 2026 | 36.8% | 17% | 13.6% | 17.3% | 11% | 1.8% | 2.2% | 0.29% |
| Aug 2026 | 44.3% | 13.7% | 16.3% | 11.5% | 10.8% | 1.5% | 1.6% | 0.15% |
| Sep 2026 | 51.7% | 16% | 10.5% | 7.2% | 10.3% | 2.1% | 2.1% | 0.16% |
| Oct 2026 | 60.9% | 12.8% | 10% | 6.8% | 6.5% | 1.7% | 1.1% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 27.1K | +22.1% | +9.2 points | |
| 2, held 2nd | 12.8% | 5.7K | -16.8% | -3.2 points | |
| 3, held 3rd | 10% | 4.5K | -0.89% | -0.5 points | |
| 4, moved from 5th to 4th | 6.8% | 3K | -1.3% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 2.9K | -34.1% | -3.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 750 | -16.7% | -0.4 points | |
| 7, held 7th | 1.1% | 480 | -45.5% | -1 points | |
| 8, held 8th | 0.07% | 30 | -57.1% | -0.1 points |
60.9%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +9.2 points.
2.
Gardena12.8%
Held 2nd. 5.7K estimated branded searches, -16.8% vs prior month. Share -3.2 points.
3.
Suncast10%
Held 3rd. 4.5K estimated branded searches, -0.89% vs prior month. Share -0.5 points.
4.
Hozelock6.8%
Moved from 5th to 4th. 3K estimated branded searches, -1.3% vs prior month. Share -0.3 points.
5.Eley
6.5%
Moved from 4th to 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -3.7 points.
6.
Karcher1.7%
Held 6th. 750 estimated branded searches, -16.7% vs prior month. Share -0.4 points.
1.1%
Held 7th. 480 estimated branded searches, -45.5% vs prior month. Share -1 points.
8.
VonHaus0.07%
Held 8th. 30 estimated branded searches, -57.1% vs prior month. Share -0.1 points.
Gardena, Suncast and 4 other brands sell other things too, so only their searches that name this product count here, like “gardena hose cart”.
Compare popularity between Eley and its closest rivals
Every comparison with Eley
14 comparisons
How has branded search demand for Eley changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Eley worldwide fell from 7.3K to 5.4K.
- Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide decreased from 11.4% to 6.5%.
- Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide peaked at 16.5% in April 2026 and was lowest at 6.5% in October 2026.
- Across the 12 months ending October 2026, Eley fell from 3rd to 5th among hose reels worldwide.
How did search popularity change for hose reels worldwide in October 2026?
6 changes
In October 2026, Giraffe Tools gained share of searches among hose reels worldwide, from 51.7% to 60.9%.
In October 2026, Eley lost share of searches among hose reels worldwide, from 10.3% to 6.5%.
In October 2026, Gardena lost share of searches among hose reels worldwide, from 16% to 12.8%.
In October 2026, Liberty Garden lost share of searches among hose reels worldwide, from 2.1% to 1.1%.
Hozelock’s share of searches among hose reels worldwide has lost ground for 3 months in a row, from 17.3% to 6.8% in October 2026.
Estimated monthly branded searches for Suncast worldwide rose 83.2% over 12 measured months, from 2.4K to 4.5K in October 2026.
How are Eley’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Eley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- eley garden hose
- eley hose
- eley hose reel
Do you work for Eley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Eley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden hose brands | 5th of 9 | 4.4% | Show ranking |
| Hose reels | 5th of 8 | 6.5% | Shown above |
Is Eley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.