Eley vs Gardena:Which is more popular?
In October 2026, Gardena had more branded searches than Eley among hose reels worldwide. Gardena had about 5,710 branded searches, while Eley had 2,900. Gardena made up 12.8% of all hose reel searches we track, and Eley accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about hose reels, Eley appeared in two of the five answers and Gardena in none.
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Top hose reels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giraffe Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Eley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Liberty Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karcher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hose reels
5 answers
Asked ChatGPT
“Which hose reel should I buy?”
Asked ChatGPT
“What are the best hose reel brands?”
Asked ChatGPT
“What's the best hose reel for a long garden hose?”
Searched Google, AI Overview
“hose reels”
Searched Google, AI Overview
“garden hose reel”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Gardena, Eley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giraffe Tools | Gardena | Suncast | Hozelock | Eley | Karcher | Liberty Garden | VonHaus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.8% | 14.5% | 6.3% | 6.5% | 11.4% | 2.4% | 1% | 0.05% |
| Dec 2025 | 63.1% | 13.1% | 4.6% | 7.1% | 8.2% | 2.9% | 0.91% | 0.09% |
| Jan 2026 | 58.1% | 14.7% | 5.2% | 9.6% | 7.7% | 3.3% | 1.3% | 0.16% |
| Feb 2026 | 60.2% | 10.3% | 6.6% | 10.1% | 7.9% | 3.6% | 1.1% | 0.24% |
| Mar 2026 | 45.9% | 11.6% | 9.3% | 14.2% | 13.7% | 3.3% | 1.7% | 0.29% |
| Apr 2026 | 37% | 11.4% | 16.8% | 14.1% | 16.5% | 2.2% | 1.8% | 0.23% |
| May 2026 | 33.5% | 18.9% | 15.2% | 12.9% | 15% | 1.7% | 2.4% | 0.32% |
| Jun 2026 | 38.3% | 17.4% | 14.3% | 12% | 14% | 1.5% | 2.2% | 0.24% |
| Jul 2026 | 36.8% | 17% | 13.6% | 17.3% | 11% | 1.8% | 2.2% | 0.29% |
| Aug 2026 | 44.3% | 13.7% | 16.3% | 11.5% | 10.8% | 1.5% | 1.6% | 0.15% |
| Sep 2026 | 51.7% | 16% | 10.5% | 7.2% | 10.3% | 2.1% | 2.1% | 0.16% |
| Oct 2026 | 60.9% | 12.8% | 10% | 6.8% | 6.5% | 1.7% | 1.1% | 0.07% |
Gardena sells other things too, so only its searches that name this product count here, like “gardena hose cart”.
How has branded search for Eley and Gardena changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Eley took it in March 2026, Gardena took it in May 2026.
- Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide moved from 11.4% to 6.5%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending October 2026, Gardena’s share of searches among hose reels worldwide moved from 14.5% to 12.8%, and its estimated monthly branded searches moved from 5.6K to 5.7K.
How did search popularity change for hose reels worldwide in October 2026?
2 changes
In October 2026, Eley lost share of searches among hose reels worldwide, from 10.3% to 6.5%.
In October 2026, Gardena lost share of searches among hose reels worldwide, from 16% to 12.8%.
How are Eley’s and Gardena’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Eley’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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