Gardena vs Giraffe Tools:Which is more popular?
In October 2026, Giraffe Tools had more branded searches than Gardena among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Gardena had 5,710. Giraffe Tools made up 60.9% of all hose reel searches we track, and Gardena accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about hose reels, Giraffe Tools appeared in four of the five answers and Gardena in none.
Who do people search for more?
Giraffe Tools, about 5 searches for every 1 for Gardena
Who does AI mention more?
Giraffe Tools, mentioned in 4 of 5 answers, Gardena in 0
Who does AI recommend more?
Giraffe Tools, the only one of the two named
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Top hose reels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giraffe Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gardena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giraffe Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suncast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Liberty Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karcher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hose reels
5 answers
Asked ChatGPT
“Which hose reel should I buy?”
Asked ChatGPT
“What are the best hose reel brands?”
Asked ChatGPT
“What's the best hose reel for a long garden hose?”
Searched Google, AI Overview
“hose reels”
Searched Google, AI Overview
“garden hose reel”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gardena or Giraffe Tools more popular in search?
This chart shows how often people search Google for Gardena and Giraffe Tools by name. Each line represents a brand's share of searches for all eight hose reel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Giraffe Tools, Gardena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giraffe Tools | Gardena | Suncast | Hozelock | Eley | Karcher | Liberty Garden | VonHaus |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.8% | 14.5% | 6.3% | 6.5% | 11.4% | 2.4% | 1% | 0.05% |
| Dec 2025 | 63.1% | 13.1% | 4.6% | 7.1% | 8.2% | 2.9% | 0.91% | 0.09% |
| Jan 2026 | 58.1% | 14.7% | 5.2% | 9.6% | 7.7% | 3.3% | 1.3% | 0.16% |
| Feb 2026 | 60.2% | 10.3% | 6.6% | 10.1% | 7.9% | 3.6% | 1.1% | 0.24% |
| Mar 2026 | 45.9% | 11.6% | 9.3% | 14.2% | 13.7% | 3.3% | 1.7% | 0.29% |
| Apr 2026 | 37% | 11.4% | 16.8% | 14.1% | 16.5% | 2.2% | 1.8% | 0.23% |
| May 2026 | 33.5% | 18.9% | 15.2% | 12.9% | 15% | 1.7% | 2.4% | 0.32% |
| Jun 2026 | 38.3% | 17.4% | 14.3% | 12% | 14% | 1.5% | 2.2% | 0.24% |
| Jul 2026 | 36.8% | 17% | 13.6% | 17.3% | 11% | 1.8% | 2.2% | 0.29% |
| Aug 2026 | 44.3% | 13.7% | 16.3% | 11.5% | 10.8% | 1.5% | 1.6% | 0.15% |
| Sep 2026 | 51.7% | 16% | 10.5% | 7.2% | 10.3% | 2.1% | 2.1% | 0.16% |
| Oct 2026 | 60.9% | 12.8% | 10% | 6.8% | 6.5% | 1.7% | 1.1% | 0.07% |
Gardena sells other things too, so only its searches that name this product count here, like “gardena hose cart”.
How has branded search for Gardena and Giraffe Tools changed worldwide over the last 12 months?
3 findings
- Giraffe Tools was ahead of Gardena in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gardena’s share of searches among hose reels worldwide moved from 14.5% to 12.8%, and its estimated monthly branded searches moved from 5.6K to 5.7K.
- Across the 12 months ending October 2026, Giraffe Tools’ share of searches among hose reels worldwide moved from 57.8% to 60.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for hose reels worldwide in October 2026?
2 changes
In October 2026, Giraffe Tools gained share of searches among hose reels worldwide, from 51.7% to 60.9%.
In October 2026, Gardena lost share of searches among hose reels worldwide, from 16% to 12.8%.
How are Gardena’s and Giraffe Tools’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gardena’s and Giraffe Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardena
3 branded search terms
- gardena hose cart
- gardena hose reel
- gardena hose trolley
Giraffe Tools
1 branded search term
- giraffe tools
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