How popular isHozelock in search?
In August 2026, there were an estimated 33.1K branded searches for Hozelock worldwide which is up 123.6% over the last 11 months. Hozelock holds 2.9% estimated Share of Search among hose reels worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Karcher71%
Gardena21.2%- Hozelock2.9%
- Giraffe Tools2.3%
- VonHaus1.6%
- Sun Joe1%
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Which hose reels compete with Hozelock?
Share of Search by month for Karcher, Gardena, Hozelock, Giraffe Tools. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Gardena | Hozelock | Giraffe Tools | VonHaus | Sun Joe |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 15.8% | 1.4% | 1.7% | 1.4% | 0.95% |
| Nov 2025 | 82% | 13.5% | 0.99% | 1.8% | 1.2% | 0.44% |
| Dec 2025 | 81.3% | 13.3% | 1.2% | 2.2% | 1.5% | 0.53% |
| Jan 2026 | 81% | 13.3% | 1.5% | 1.8% | 1.5% | 0.97% |
| Feb 2026 | 78.9% | 15.8% | 1.4% | 2.1% | 1.2% | 0.63% |
| Mar 2026 | 75.6% | 18.6% | 2.1% | 1.7% | 1.1% | 0.92% |
| Apr 2026 | 71.3% | 21.5% | 2.9% | 1.9% | 1.3% | 1.1% |
| May 2026 | 62.8% | 28.3% | 3.8% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 62.4% | 27.9% | 3.8% | 2.5% | 2.1% | 1.4% |
| Jul 2026 | 65.9% | 24.1% | 4.8% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 71% | 21.2% | 2.9% | 2.3% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 823K | 0% | +5.1 points | |
| 2, held 2nd | 21.2% | 246K | -18.3% | -2.9 points | |
| 3, held 3rd | 2.9% | 33.1K | -45.3% | -2 points | |
| 4, held 4th | 2.3% | 27.1K | 0% | +0.2 points | |
| 5, held 5th | 1.6% | 18.1K | -18.5% | -0.2 points | |
| 6, held 6th | 1% | 12.1K | -18.2% | -0.1 points |
1.
Karcher71%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5.1 points.
2.
Gardena21.2%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
3.Hozelock
2.9%
Held 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -2 points.
2.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.VonHaus
1.6%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.Sun Joe
1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Hozelock and its closest rivals
How has branded search demand for Hozelock changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 33.1K.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide increased from 1.4% to 2.9%.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide peaked at 4.8% in July 2026 and was lowest at 0.99% in November 2025.
- Across the 11 months ending August 2026, Hozelock rose from 4th to 3rd among hose reels worldwide.
How did search popularity change for hose reels worldwide in August 2026?
6 changes
In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.9% to 71%.
In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%.
In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%.
Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Where does Hozelock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hose connector brands | 5th of 6 | 2.4% | Show ranking |
| Hose reels | 3rd of 6 | 2.9% | Shown above |
| Watering can brands | 4th of 6 | 5.7% | Show ranking |
| Sprinkler timer brands | 3rd of 6 | 9% | Show ranking |
| Sprinklers | 3rd of 6 | 9.1% | Show ranking |
How is Hozelock measured?
Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hozelock
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