Behrens vs Hozelock:Which is more popular?
In September 2026, Behrens had more branded searches than Hozelock among watering can brands worldwide. Behrens had about 33,100 branded searches, while Hozelock had 18,100. Behrens made up 5.9% of all watering can brand searches we track, and Hozelock accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about watering can brands, Behrens appeared in three of the five answers and Hozelock in none.
Who do people search for more?
Behrens, about 83% more searches than Hozelock
Who does AI mention more?
Behrens, mentioned in 3 of 5 answers, Hozelock in 0
Who does AI recommend more?
Behrens, the only one of the two named
Follow Behrens vs Hozelock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watering can brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Behrens was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hozelock did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watering can brands
5 answers
Asked ChatGPT
“Which watering can brand should I buy?”
Asked ChatGPT
“What are the best watering can brands?”
Asked ChatGPT
“What's the best watering can brand for houseplants and garden?”
Searched Google, AI Overview
“best watering can”
- 1Haws
- 1
Searched Google, AI Overview
“watering can for plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Behrens or Hozelock more popular in search?
This chart shows how often people search Google for Behrens and Hozelock by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Behrens, Hozelock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Fiskars | Neta | Behrens | Haws | Hozelock | Burgon & Ball | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 30.3% | 25.8% | 3.5% | 5.2% | 2.8% | 0.92% | <0.01% |
| Nov 2025 | 30% | 33.9% | 24.5% | 4% | 4% | 2.2% | 1.3% | <0.01% |
| Dec 2025 | 28.7% | 35.1% | 23.4% | 3.9% | 4.7% | 2.6% | 1.6% | <0.01% |
| Jan 2026 | 26.8% | 31.6% | 26.8% | 6.6% | 4.4% | 2.9% | 0.95% | <0.01% |
| Feb 2026 | 34.4% | 31.7% | 22.9% | 3.1% | 3.8% | 3.1% | 1% | <0.01% |
| Mar 2026 | 42.6% | 26.9% | 19.1% | 2.6% | 3.1% | 4.7% | 1% | <0.01% |
| Apr 2026 | 47.1% | 26.5% | 14.1% | 2.3% | 2.8% | 6.3% | 0.94% | 0.01% |
| May 2026 | 50.8% | 24.4% | 12.4% | 2% | 2.5% | 6.8% | 1% | 0.04% |
| Jun 2026 | 49.8% | 22.7% | 14.9% | 2.4% | 2.4% | 6.7% | 0.97% | 0.02% |
| Jul 2026 | 43.4% | 26% | 15.8% | 2.6% | 2.6% | 8.7% | 0.85% | 0.04% |
| Aug 2026 | 39.5% | 30.1% | 17.7% | 2.9% | 3.6% | 5.3% | 0.94% | 0.01% |
| Sep 2026 | 36.1% | 30% | 19.8% | 5.9% | 4% | 3.3% | 0.88% | <0.01% |
How has the Behrens and Hozelock comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hozelock took it in March 2026, Behrens took it in September 2026.
- Across the 12 months ending September 2026, Behrens’ share of searches among watering can brands worldwide moved from 3.5% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
- Across the 12 months ending September 2026, Hozelock’s share of searches among watering can brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for watering can brands worldwide in September 2026?
2 changes
In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches.
In September 2026, Hozelock lost share of searches among watering can brands worldwide, from 5.3% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Behrens’ and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among watering can brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.