How popular isHaws in search?
In August 2026, there were an estimated 22.2K branded searches for Haws worldwide which is down 18.1% over the last 11 months. Haws holds 3.8% estimated Share of Search among watering can brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gardena42.3%- Draper28.4%
- Neta18.9%
- Hozelock5.7%
- Haws3.8%
- Burgon & Ball0.93%
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Which watering can brands compete with Haws?
Share of Search by month for Gardena, Draper, Neta, Hozelock, Haws. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Draper | Neta | Hozelock | Haws | Burgon & Ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 24.1% | 29.6% | 3.2% | 5.9% | 0.96% |
| Nov 2025 | 38.2% | 21% | 31.3% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 37.5% | 20.6% | 30.6% | 3.4% | 6.2% | 1.8% |
| Jan 2026 | 33.6% | 22.5% | 33.6% | 3.7% | 5.5% | 1.1% |
| Feb 2026 | 34.6% | 34.6% | 23% | 3.1% | 3.8% | 0.92% |
| Mar 2026 | 34.8% | 42.5% | 15.6% | 3.8% | 2.6% | 0.76% |
| Apr 2026 | 53.2% | 19.5% | 15.9% | 7.2% | 3.2% | 0.95% |
| May 2026 | 59.1% | 14.5% | 14.5% | 8% | 2.9% | 1.1% |
| Jun 2026 | 48.9% | 26.7% | 14.6% | 6.6% | 2.4% | 0.88% |
| Jul 2026 | 49.8% | 18.2% | 18.2% | 10% | 3% | 0.89% |
| Aug 2026 | 42.3% | 28.4% | 18.9% | 5.7% | 3.8% | 0.93% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.3% | 246K | -18.3% | -7.5 points | |
| 2, held 2nd | 28.4% | 165K | +50% | +10.2 points | |
| 3, held 3rd | 18.9% | 110K | 0% | +0.7 points | |
| 4, held 4th | 5.7% | 33.1K | -45.3% | -4.3 points | |
| 5, held 5th | 3.8% | 22.2K | +22.7% | +0.8 points | |
| 6, held 6th | 0.93% | 5.4K | 0% | 0 points |
1.
Gardena42.3%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -7.5 points.
2.Draper
28.4%
Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +10.2 points.
3.Neta
18.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.Hozelock
5.7%
Held 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.
5.Haws
3.8%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
0.93%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Haws and its closest rivals
How has branded search demand for Haws changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Haws worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide decreased from 5.9% to 3.8%.
- Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide peaked at 6.2% in December 2025 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Haws fell from 4th to 5th among watering can brands worldwide.
How did search popularity change for watering can brands worldwide in August 2026?
6 changes
In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.
In August 2026, Haws gained estimated Share of Search among watering can brands worldwide, from 3% to 3.8%.
In August 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 18.2% to 18.9%.
In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.
In August 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 10% to 5.7%.
Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
How is Haws measured?
Brandwave collects information about searches that people make online using Haws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- haws
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Is Haws your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.