Brandwave

Gardena vs Haws:Which is more popular?

In September 2026, Gardena had more branded searches than Haws among watering can brands worldwide. Gardena had about 201,000 branded searches, while Haws had 22,200. Gardena made up 36.1% of all watering can brand searches we track, and Haws accounted for 4%. When we asked ChatGPT and Google AI Overviews about watering can brands, Haws appeared in four of the five answers and Gardena in none.

Among watering can brands worldwide in September 2026

Who do people search for more?

Gardena, about 9 searches for every 1 for Haws

Gardena 201K searchesHaws 22.2K searches

Who does AI mention more?

Haws, mentioned in 4 of 5 answers, Gardena in 0

Haws in 4 of 5Gardena in 0 of 5

Who does AI recommend more?

Haws, the only one of the two named

Haws first in 3Gardena never named

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Top watering can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haws was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haws1st
  2. Behrens2nd
  3. Fiskars3rd
  4. Gardena–
  5. Neta–
  6. Hozelock–
  7. Burgon & Ball–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering can brands

5 answers

  • Asked ChatGPT

    “Which watering can brand should I buy?”

    1. 1Haws
    2. 2Fiskars
    3. 3Behrens

  • Asked ChatGPT

    “What are the best watering can brands?”

    1. 1Haws
    2. 2Behrens
    3. 3Fiskars

  • Asked ChatGPT

    “What's the best watering can brand for houseplants and garden?”

    1. 1Haws
    2. 2Behrens

  • Searched Google, AI Overview

    “best watering can”

    1. 1Haws

  • Searched Google, AI Overview

    “watering can for plants”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Gardena or Haws more popular in search?

    This chart shows how often people search Google for Gardena and Haws by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.

    Gardena and Haws among watering can brands worldwide, by month

    Share of searches by month for Gardena, Haws. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaFiskarsNetaBehrensHawsHozelockBurgon & BallDraper
    Oct 202531.5%30.3%25.8%3.5%5.2%2.8%0.92%<0.01%
    Nov 202530%33.9%24.5%4%4%2.2%1.3%<0.01%
    Dec 202528.7%35.1%23.4%3.9%4.7%2.6%1.6%<0.01%
    Jan 202626.8%31.6%26.8%6.6%4.4%2.9%0.95%<0.01%
    Feb 202634.4%31.7%22.9%3.1%3.8%3.1%1%<0.01%
    Mar 202642.6%26.9%19.1%2.6%3.1%4.7%1%<0.01%
    Apr 202647.1%26.5%14.1%2.3%2.8%6.3%0.94%0.01%
    May 202650.8%24.4%12.4%2%2.5%6.8%1%0.04%
    Jun 202649.8%22.7%14.9%2.4%2.4%6.7%0.97%0.02%
    Jul 202643.4%26%15.8%2.6%2.6%8.7%0.85%0.04%
    Aug 202639.5%30.1%17.7%2.9%3.6%5.3%0.94%0.01%
    Sep 202636.1%30%19.8%5.9%4%3.3%0.88%<0.01%

    How has the Gardena and Haws comparison changed over the last 12 months?

    3 findings
    • Gardena was ahead of Haws in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Gardena’s share of searches among watering can brands worldwide moved from 31.5% to 36.1%, and its estimated monthly branded searches moved from 165K to 201K.
    • Across the 12 months ending September 2026, Haws’ share of searches among watering can brands worldwide moved from 5.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

    How did search popularity change for watering can brands worldwide in September 2026?

    3 changes

    1. In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches.

    2. In September 2026, Gardena lost share of searches among watering can brands worldwide, from 39.5% to 36.1%.

    3. Haws’ share of searches among watering can brands worldwide has gained ground for 3 months in a row, from 2.4% to 4% in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Gardena’s and Haws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Gardena

    1 branded search term

    • gardena

    Haws

    1 branded search term

    • haws

    How the Brand Demand Index is measured

    Other head-to-heads among watering can brands

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