Fiskars vs Haws:Which is more popular?
In September 2026, Fiskars had more branded searches than Haws among watering can brands worldwide. Fiskars had about 167,000 branded searches, while Haws had 22,200. Fiskars made up 30% of all watering can brand searches we track, and Haws accounted for 4%. When we asked ChatGPT and Google AI Overviews about watering can brands, Haws appeared in four of the five answers and Fiskars in two. Haws was mentioned before Fiskars in every answer.
Who do people search for more?
Fiskars, about 8 searches for every 1 for Haws
Who does AI mention more?
Haws, mentioned in 4 of 5 answers, Fiskars in 2
Who does AI recommend more?
Haws, named ahead of Fiskars in every answer
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Top watering can brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haws was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haws was listed before Fiskars in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watering can brands
5 answers
Asked ChatGPT
“Which watering can brand should I buy?”
Asked ChatGPT
“What are the best watering can brands?”
Asked ChatGPT
“What's the best watering can brand for houseplants and garden?”
Searched Google, AI Overview
“best watering can”
- 1Haws
- 1
Searched Google, AI Overview
“watering can for plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fiskars or Haws more popular in search?
This chart shows how often people search Google for Fiskars and Haws by name. Each line represents a brand's share of searches for all eight watering can brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fiskars, Haws. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Fiskars | Neta | Behrens | Haws | Hozelock | Burgon & Ball | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 30.3% | 25.8% | 3.5% | 5.2% | 2.8% | 0.92% | <0.01% |
| Nov 2025 | 30% | 33.9% | 24.5% | 4% | 4% | 2.2% | 1.3% | <0.01% |
| Dec 2025 | 28.7% | 35.1% | 23.4% | 3.9% | 4.7% | 2.6% | 1.6% | <0.01% |
| Jan 2026 | 26.8% | 31.6% | 26.8% | 6.6% | 4.4% | 2.9% | 0.95% | <0.01% |
| Feb 2026 | 34.4% | 31.7% | 22.9% | 3.1% | 3.8% | 3.1% | 1% | <0.01% |
| Mar 2026 | 42.6% | 26.9% | 19.1% | 2.6% | 3.1% | 4.7% | 1% | <0.01% |
| Apr 2026 | 47.1% | 26.5% | 14.1% | 2.3% | 2.8% | 6.3% | 0.94% | 0.01% |
| May 2026 | 50.8% | 24.4% | 12.4% | 2% | 2.5% | 6.8% | 1% | 0.04% |
| Jun 2026 | 49.8% | 22.7% | 14.9% | 2.4% | 2.4% | 6.7% | 0.97% | 0.02% |
| Jul 2026 | 43.4% | 26% | 15.8% | 2.6% | 2.6% | 8.7% | 0.85% | 0.04% |
| Aug 2026 | 39.5% | 30.1% | 17.7% | 2.9% | 3.6% | 5.3% | 0.94% | 0.01% |
| Sep 2026 | 36.1% | 30% | 19.8% | 5.9% | 4% | 3.3% | 0.88% | <0.01% |
How has the Fiskars and Haws comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of Haws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide moved from 30.3% to 30%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Haws’ share of searches among watering can brands worldwide moved from 5.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for watering can brands worldwide in September 2026?
2 changes
In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches.
Haws’ share of searches among watering can brands worldwide has gained ground for 3 months in a row, from 2.4% to 4% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Haws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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