Garden watering brands:Which are searched most?
In September 2026, Gardena was the most searched among garden watering brands worldwide, with an estimated 201K branded searches and 90.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the garden watering brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Nylex | Holman | Pope |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 8% | 2% | 0.32% | 0.32% |
| Nov 2025 | 91.1% | 6.7% | 1.6% | 0.33% | 0.27% |
| Dec 2025 | 89.2% | 8% | 1.9% | 0.48% | 0.39% |
| Jan 2026 | 87.3% | 9.6% | 2.3% | 0.47% | 0.38% |
| Feb 2026 | 89.9% | 8.1% | 1.6% | 0.26% | 0.17% |
| Mar 2026 | 89.1% | 9.8% | 0.86% | 0.09% | 0.09% |
| Apr 2026 | 87.4% | 11.8% | 0.69% | 0.08% | 0.06% |
| May 2026 | 87.6% | 11.8% | 0.56% | 0.05% | 0.04% |
| Jun 2026 | 87.4% | 11.8% | 0.69% | 0.06% | 0.04% |
| Jul 2026 | 82.5% | 16.6% | 0.79% | 0.07% | 0.06% |
| Aug 2026 | 87.2% | 11.7% | 0.85% | 0.11% | 0.11% |
| Sep 2026 | 90.1% | 8.1% | 1.3% | 0.26% | 0.17% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 201K | -18.3% | +3 points | |
| 2, held 2nd | 8.1% | 18.1K | -45.3% | -3.6 points | |
| 3, held 3rd | 1.3% | 2.9K | +20.8% | +0.4 points | |
| 4, held 4th | 0.26% | 590 | +84.4% | +0.2 points | |
| 5, held 5th | 0.17% | 390 | +21.9% | +0.1 points |
1.
Gardena90.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +3 points.
2.Hozelock
8.1%
Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.6 points.
3.
Nylex1.3%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
4.
Holman0.26%
Held 4th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.
5.
Pope0.17%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among garden watering brands worldwide?
5 brands
In September 2026, Gardena was the most searched among garden watering brands worldwide, with an estimated 201K branded searches and 90.1% estimated Share of Search within this set. Hozelock is in 2nd place, 82 percentage points behind at 8.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gardena | 89.4% → 90.1% | 91.1%Nov 2025 | 82.5%Jul 2026 | 1st |
| Hozelock | 8% → 8.1% | 16.6%Jul 2026 | 6.7%Nov 2025 | 2nd |
| Nylex | 2% → 1.3% | 2.3%Jan 2026 | 0.56%May 2026 | 3rd |
| Holman | 0.32% → 0.26% | 0.48%Dec 2025 | 0.05%May 2026 | 4th |
| Pope | 0.32% → 0.17% | 0.39%Dec 2025 | 0.04%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Gardena’s estimated Share of Search among garden watering brands worldwide increased from 89.4% to 90.1%.
- Across the 12 months ending September 2026, Nylex’s estimated Share of Search among garden watering brands worldwide decreased from 2% to 1.3%.
- Across the 12 months ending September 2026, Gardena’s estimated Share of Search among garden watering brands worldwide peaked at 91.1% in November 2025 and was lowest at 82.5% in July 2026.
- Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among garden watering brands worldwide peaked at 16.6% in July 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Nylex’s estimated Share of Search among garden watering brands worldwide peaked at 2.3% in January 2026 and was lowest at 0.56% in May 2026.
- Across the 12 months ending September 2026, Hozelock, Holman and Pope held steady: their estimated Share of Search among garden watering brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for garden watering brands worldwide in September 2026?
4 changes
In September 2026, Gardena gained estimated Share of Search among garden watering brands worldwide, from 87.2% to 90.1%.
In September 2026, Hozelock lost estimated Share of Search among garden watering brands worldwide, from 11.7% to 8.1%.
Nylex’s estimated Share of Search among garden watering brands worldwide has gained ground for 3 months in a row, from 0.69% to 1.3% in September 2026.
Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
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