Brandwave

How popular isDramm?

In September 2026, people searched for Dramm by name about 2,400 times worldwide, about the same as the previous year. These searches made up 0.89% of all global garden watering brand searches, placing Dramm sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden watering brands, Dramm appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Dramm is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. GardenaShare of searches 74.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Rain BirdShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. HozelockShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OrbitShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. DrammShare of searches 0.89%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dramm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dramm is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Rain Bird2nd
  3. Orbit3rd
  4. Dramm4th
  5. Hozelock–
  6. Nylex–
  7. Holman–
  8. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain Bird3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dramm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy?”

    1. 1Orbit
    2. 2Gardena
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden watering brands?”

    1. 1Gardena
    2. 2Dramm
    3. 3Rain Bird
    4. 4Orbit

  • Asked ChatGPT

    “What's the best garden watering brand for watering beds?”

    1. 1Rain Bird
    2. 2Gardena

  • Searched Google, AI Overview

    “drip irrigation kit”

    1. 1Rain Bird

  • Searched Google, AI Overview

    “watering system for garden”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden watering brands compete with Dramm?

    Dramm against garden watering brands worldwide, by month

    Share of searches by month for Gardena, Rain Bird, Hozelock, Orbit, Dramm. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaRain BirdHozelockOrbitNylexDrammHolmanPope
    Oct 202571.7%14.4%6.4%4.3%1.6%1%0.26%0.26%
    Nov 202576.6%12.6%5.6%2.3%1.3%1.1%0.27%0.22%
    Dec 202575.2%12.4%6.7%2.1%1.6%1.3%0.4%0.33%
    Jan 202673.8%12.1%8.1%2%2%1.3%0.39%0.32%
    Feb 202677.6%10.4%7%2.1%1.4%1.1%0.23%0.15%
    Mar 202673.2%9.8%8%2.7%0.71%5.4%0.08%0.08%
    Apr 202673.1%12%9.8%3.7%0.58%0.72%0.06%0.05%
    May 202672.7%12%9.8%4.3%0.47%0.71%0.04%0.03%
    Jun 202672.5%11.9%9.8%4.3%0.57%0.87%0.05%0.03%
    Jul 202668.5%11.3%13.8%4.9%0.66%0.82%0.06%0.05%
    Aug 202669.9%14.1%9.4%4.9%0.68%0.82%0.09%0.09%
    Sep 202674.4%12.2%6.7%4.4%1.1%0.89%0.22%0.14%

    1. 1.Gardena

      74.4%

      Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

    2. 2.Rain Bird

      12.2%

      Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.8 points.

    3. 3.Hozelock

      6.7%

      Held 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.7 points.

    4. 4.Orbit

      4.4%

      Held 4th. 11.8K estimated branded searches, -31.4% vs prior month. Share -0.5 points.

    5. 5.Nylex

      1.1%

      Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

    6. 6.Dramm

      0.89%

      Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

    7. 7.Holman

      0.22%

      Held 7th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

    8. 8.Pope

      0.14%

      Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

    Compare popularity between Dramm and its closest rivals

    Every comparison with Dramm

    14 comparisons

    How has branded search demand for Dramm changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Dramm worldwide held steady at 2.4K.
    • Across the 12 months ending September 2026, Dramm’s share of searches among garden watering brands worldwide peaked at 5.4% in March 2026 and was lowest at 0.71% in May 2026.

    How did search popularity change for garden watering brands worldwide in September 2026?

    6 changes

    1. In September 2026, Gardena gained share of searches among garden watering brands worldwide, from 69.9% to 74.4%.

    2. In September 2026, Hozelock lost share of searches among garden watering brands worldwide, from 9.4% to 6.7%.

    3. In September 2026, Rain Bird lost share of searches among garden watering brands worldwide, from 14.1% to 12.2%.

    4. In September 2026, Orbit lost share of searches among garden watering brands worldwide, from 4.9% to 4.4%.

    5. Nylex’s share of searches among garden watering brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.1% in September 2026.

    6. In September 2026, Dramm fell from 5th to 6th among garden watering brands worldwide.

    How are Dramm’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Dramm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dramm

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    How the Brand Demand Index is measured

    Where does Dramm compete?

    Dramm is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hose connector brands6th of 80.24%Show ranking
    Garden watering brands6th of 80.89%Shown above
    Garden hose brands6th of 90.9%Show ranking
    Creator with pink hair and a pink jacket

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