Brandwave

How popular isOrbit?

In September 2026, people searched for Orbit by name about 20,600 times worldwide, a 24.8% increase from the previous year. These searches made up 7.4% of all global garden watering brand searches, placing Orbit third out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden watering brands, Orbit appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Orbit is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. GardenaShare of searches 72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Rain BirdShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. OrbitShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. HozelockShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NylexShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Rain Bird2nd
  3. Orbit3rd
  4. Dramm4th
  5. Hozelock–
  6. Nylex–
  7. Holman–
  8. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain Bird3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dramm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy?”

    1. 1Orbit
    2. 2Gardena
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden watering brands?”

    1. 1Gardena
    2. 2Dramm
    3. 3Rain Bird
    4. 4Orbit

  • Asked ChatGPT

    “What's the best garden watering brand for watering beds?”

    1. 1Rain Bird
    2. 2Gardena

  • Searched Google, AI Overview

    “drip irrigation kit”

    1. 1Rain Bird

  • Searched Google, AI Overview

    “watering system for garden”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden watering brands compete with Orbit?

    Orbit against garden watering brands worldwide, by month

    Share of searches by month for Gardena, Rain Bird, Orbit, Hozelock. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaRain BirdOrbitHozelockNylexDrammHolmanPope
    Oct 202569.7%14%7%6.3%1.5%1%0.25%0.25%
    Nov 202575.1%12.3%4.2%5.5%1.3%1.1%0.27%0.22%
    Dec 202573.4%12.1%4.3%6.6%1.6%1.3%0.39%0.32%
    Jan 202672.1%11.9%4.3%7.9%1.9%1.3%0.38%0.31%
    Feb 202676.1%10.2%4.1%6.8%1.3%1.1%0.22%0.15%
    Mar 202671.3%9.6%5.2%7.8%0.69%5.3%0.08%0.08%
    Apr 202671%11.7%6.4%9.6%0.56%0.69%0.06%0.05%
    May 202670.5%11.6%7.3%9.5%0.45%0.69%0.04%0.03%
    Jun 202670.3%11.6%7.2%9.5%0.55%0.84%0.05%0.03%
    Jul 202666.2%10.9%8%13.3%0.64%0.79%0.06%0.05%
    Aug 202667.9%13.7%7.7%9.1%0.66%0.8%0.09%0.09%
    Sep 202672%11.9%7.4%6.5%1%0.86%0.21%0.14%

    1. 1.Gardena

      72%

      Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4.2 points.

    2. 2.Rain Bird

      11.9%

      Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.8 points.

    3. 3.Orbit

      7.4%

      Moved from 4th to 3rd. 20.6K estimated branded searches, -26.4% vs prior month. Share -0.3 points.

    4. 4.Hozelock

      6.5%

      Moved from 3rd to 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.6 points.

    5. 5.Nylex

      1%

      Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

    6. 6.Dramm

      0.86%

      Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

    7. 7.Holman

      0.21%

      Held 7th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

    8. 8.Pope

      0.14%

      Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

    Compare popularity between Orbit and its closest rivals

    Every comparison with Orbit

    12 comparisons

    How has branded search demand for Orbit changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Orbit worldwide rose from 16.5K to 20.6K.
    • Across the 12 months ending September 2026, Orbit’s share of searches among garden watering brands worldwide peaked at 8% in July 2026 and was lowest at 4.1% in February 2026.

    How did search popularity change for garden watering brands worldwide in September 2026?

    6 changes

    1. In September 2026, Gardena gained share of searches among garden watering brands worldwide, from 67.9% to 72%.

    2. In September 2026, Hozelock lost share of searches among garden watering brands worldwide, from 9.1% to 6.5%.

    3. In September 2026, Rain Bird lost share of searches among garden watering brands worldwide, from 13.7% to 11.9%.

    4. In September 2026, Nylex rose from 6th to 5th among garden watering brands worldwide.

    5. In September 2026, Orbit rose from 4th to 3rd among garden watering brands worldwide.

    6. In September 2026, Dramm fell from 5th to 6th among garden watering brands worldwide.

    How are Orbit’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • orbit b hyve
    • orbit irrigation
    • orbit sprinkler
    • orbit timer

    Do you work for Orbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Orbit compete?

    Orbit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Watering system brands4th of 77%Show ranking
    Garden watering brands3rd of 87.4%Shown above
    Irrigation brands3rd of 522.9%Show ranking
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