Brandwave

How popular isHolman in search?

In September 2026, there were an estimated 590 branded searches for Holman worldwide which held steady over the last 12 months. Holman holds 0.26% estimated Share of Search among garden watering brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gardena90.1%
  2. Hozelock8.1%
  3. Nylex1.3%
  4. Holman0.26%
  5. Pope0.17%
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Which garden watering brands compete with Holman?

Holman against garden watering brands worldwide, by month

Share of Search by month for Gardena, Hozelock, Holman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockNylexHolmanPope
Oct 202589.4%8%2%0.32%0.32%
Nov 202591.1%6.7%1.6%0.33%0.27%
Dec 202589.2%8%1.9%0.48%0.39%
Jan 202687.3%9.6%2.3%0.47%0.38%
Feb 202689.9%8.1%1.6%0.26%0.17%
Mar 202689.1%9.8%0.86%0.09%0.09%
Apr 202687.4%11.8%0.69%0.08%0.06%
May 202687.6%11.8%0.56%0.05%0.04%
Jun 202687.4%11.8%0.69%0.06%0.04%
Jul 202682.5%16.6%0.79%0.07%0.06%
Aug 202687.2%11.7%0.85%0.11%0.11%
Sep 202690.1%8.1%1.3%0.26%0.17%

  1. 1.Gardena

    90.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +3 points.

  2. 2.Hozelock

    8.1%

    Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.6 points.

  3. 3.Nylex

    1.3%

    Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  4. 4.Holman

    0.26%

    Held 4th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.

  5. 5.Pope

    0.17%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare search popularity between Holman and its closest rivals

Every comparison with Holman

How has branded search demand for Holman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Holman worldwide held steady at 590.
  • Across the 12 months ending September 2026, Holman’s estimated Share of Search among garden watering brands worldwide held steady, from 0.32% to 0.26%.

How did search popularity change for garden watering brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among garden watering brands worldwide, from 87.2% to 90.1%.

  2. In September 2026, Hozelock lost estimated Share of Search among garden watering brands worldwide, from 11.7% to 8.1%.

  3. Nylex’s estimated Share of Search among garden watering brands worldwide has gained ground for 3 months in a row, from 0.69% to 1.3% in September 2026.

  4. Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

Where does Holman compete?

Holman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden hose brands4th of 50.24%Show ranking
Watering system brands5th of 50.24%Show ranking
Garden watering brands4th of 50.26%Shown above
Hose fittings brands3rd of 40.27%Show ranking

How is Holman measured?

Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • holman hose

Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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