Flexzilla vs Holman:Which is more popular?
In September 2026, Flexzilla had more branded searches than Holman among garden hose brands worldwide. Flexzilla had about 5,400 branded searches, while Holman had 590. Flexzilla made up 2% of all garden hose brand searches we track, and Holman accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about garden hose brands, Flexzilla appeared in all four answers and Holman in none.
Who do people search for more?
Flexzilla, about 9 searches for every 1 for Holman
Who does AI mention more?
Flexzilla, mentioned in every answer we collected
Who does AI recommend more?
Flexzilla, the only one of the two named
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Top garden hose brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Flexzilla appeared in all four answers. Holman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Flexzilla4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dramm3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Eley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gilmour2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gardena0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hoselink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nylex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Holman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pope0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about garden hose brands
4 answers
Asked ChatGPT
“Which garden hose brand should I buy?”
Asked ChatGPT
“What are the best garden hose brands?”
Asked ChatGPT
“What's the best garden hose brand for watering the garden?”
Searched Google, AI Overview
“best garden hose”
Searched Google, AI Overview
“expanding garden hose”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Flexzilla or Holman more popular in search?
This chart shows how often people search Google for Flexzilla and Holman by name. Each line represents a brand's share of searches for all nine garden hose brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Flexzilla, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hoselink | Eley | Flexzilla | Nylex | Dramm | Gilmour | Holman | Pope |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 20.7% | 4.9% | 2.3% | 1.5% | 1% | 0.3% | 0.25% | 0.25% |
| Nov 2025 | 65.9% | 24.2% | 5% | 2.2% | 1.2% | 0.96% | 0.19% | 0.24% | 0.19% |
| Dec 2025 | 65.4% | 24% | 4.6% | 2.6% | 1.4% | 1.2% | 0.16% | 0.35% | 0.29% |
| Jan 2026 | 64.9% | 23.8% | 5% | 2.6% | 1.7% | 1.2% | 0.15% | 0.35% | 0.28% |
| Feb 2026 | 77.6% | 12.7% | 4.5% | 2.1% | 1.4% | 1.1% | 0.23% | 0.23% | 0.15% |
| Mar 2026 | 77.8% | 8.6% | 4.7% | 2.1% | 0.75% | 5.7% | 0.26% | 0.08% | 0.08% |
| Apr 2026 | 81.5% | 9% | 5.5% | 2.2% | 0.64% | 0.8% | 0.29% | 0.07% | 0.06% |
| May 2026 | 84.2% | 7.6% | 4.6% | 1.9% | 0.54% | 0.82% | 0.3% | 0.05% | 0.04% |
| Jun 2026 | 83.6% | 7.5% | 4.6% | 2.2% | 0.66% | 1% | 0.3% | 0.06% | 0.04% |
| Jul 2026 | 83.4% | 7.5% | 4.5% | 2.2% | 0.8% | 1% | 0.44% | 0.07% | 0.06% |
| Aug 2026 | 80% | 10.8% | 4.8% | 2.1% | 0.78% | 0.94% | 0.33% | 0.1% | 0.1% |
| Sep 2026 | 75.5% | 15.2% | 4.7% | 2% | 1.1% | 0.9% | 0.27% | 0.22% | 0.15% |
How has the Flexzilla and Holman comparison changed over the last 12 months?
3 findings
- Flexzilla was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flexzilla’s share of searches among garden hose brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Holman’s share of searches among garden hose brands worldwide moved from 0.25% to 0.22%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for garden hose brands worldwide in September 2026?
0 changes
Neither Flexzilla nor Holman moved beyond provider rounding among garden hose brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flexzilla’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden hose brands

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