Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 87.9% estimated Share of Search among garden hose brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena87.9%
  2. Hoselink11.8%
  3. Holman0.11%
  4. Pope0.11%
  5. Nylex<0.01%
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Which garden hose brands compete with Gardena?

Gardena against garden hose brands worldwide, by month

Share of Search by month for Gardena, Hoselink. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHoselinkHolmanPopeNylex
Oct 202576.5%22.9%0.27%0.27%0.01%
Nov 202572.8%26.7%0.26%0.21%0.01%
Dec 202572.6%26.6%0.39%0.32%0.02%
Jan 202672.6%26.6%0.39%0.32%0.01%
Feb 202685.5%14%0.25%0.17%0.01%
Mar 202689.9%9.9%0.1%0.1%<0.01%
Apr 202690%9.9%0.08%0.06%<0.01%
May 202691.7%8.2%0.05%0.04%<0.01%
Jun 202691.6%8.2%0.06%0.04%<0.01%
Jul 202691.6%8.2%0.08%0.06%<0.01%
Aug 202687.9%11.8%0.11%0.11%<0.01%
Sep 2026—————

  1. 1.Gardena

    87.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  2. 2.Hoselink

    11.8%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.6 points.

  3. 3.Holman

    0.11%

    Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  4. 4.Pope

    0.11%

    Held 4th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.

  5. 5.Nylex

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden hose brands worldwide increased from 76.5% to 87.9%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden hose brands worldwide peaked at 91.7% in May 2026 and was lowest at 72.6% in December 2025.

How did search popularity change for garden hose brands worldwide in August 2026?

  1. In August 2026, Hoselink gained estimated Share of Search among garden hose brands worldwide, from 8.2% to 11.8%.

  2. In August 2026, Gardena lost estimated Share of Search among garden hose brands worldwide, from 91.6% to 87.9%.

  3. Estimated monthly branded searches for Nylex worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

  4. Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

  5. Estimated monthly branded searches for Pope worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

Where does Gardena compete?

Gardena is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 58.5%Show ranking
Robot mowers3rd of 610.4%Show ranking
Hose connector brands2nd of 617.8%Show ranking
Hose reels2nd of 621.2%Show ranking
Watering can brands1st of 642.3%Show ranking
Sprinkler timer brands1st of 666.9%Show ranking
Sprinklers1st of 667.9%Show ranking
Trellis brands1st of 676.5%Show ranking
Garden fleece brands1st of 680.2%Show ranking
Garden netting brands1st of 680.2%Show ranking
Watering system brands1st of 584.6%Show ranking
Garden hose brands1st of 587.9%Shown above
Plant support brands1st of 696.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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