Brandwave

How popular isGardena?

In September 2026, people searched for Gardena by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 6.7% of all global robot mower brand searches, placing Gardena fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about robot mower brands, Gardena did not appear in any of the answers.

Search and AI answers in September 2026

Gardena is the fourth most searched of 13 competitors and not listed in any AI answer.

  1. HusqvarnaShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. StihlShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EufyShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. GardenaShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MammotionShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. Toro–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which robot mower brands compete with Gardena?

Gardena against robot mower brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, Eufy, Gardena, Mammotion, Toro, Segway Navimow. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

  1. 1.Husqvarna

    36.7%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.

  2. 2.Stihl

    28.6%

    Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.8 points.

  3. 3.Eufy

    14.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Gardena

    6.7%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  5. 5.Mammotion

    4.4%

    Moved from 6th to 5th. 134K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.Toro

    4.1%

    Moved from 5th to 6th. 122K estimated branded searches, -30.1% vs prior month. Share -1.4 points.

  7. 7.Segway Navimow

    3.3%

    Held 7th. 101K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Worx Landroid

    0.6%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Ecovacs Goat

    0.27%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Robomow

    0.18%

    Moved from 11th to 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.MOVA LiDAX Ultra

    0.15%

    Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  12. 12.Sunseeker

    0.07%

    Held 12th. 2.2K estimated branded searches, -0.9% vs prior month. Share 0 points.

  13. 13.STIGA

    0.02%

    Held 13th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Gardena and its closest rivals

Every comparison with Gardena

61 comparisons

How has branded search demand for Gardena changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among robot mower brands worldwide increased from 5.4% to 6.7%.
  • Across the 12 months ending September 2026, Gardena’s share of searches among robot mower brands worldwide peaked at 9.2% in July 2026 and was lowest at 5% in January 2026.

How did search popularity change for robot mower brands worldwide in September 2026?

6 changes

  1. In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.

  2. In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%.

  3. In September 2026, Eufy gained share of searches among robot mower brands worldwide, from 14.1% to 14.9%.

  4. In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.

  5. In September 2026, Gardena lost share of searches among robot mower brands worldwide, from 7.7% to 6.7%.

  6. In September 2026, Mammotion lost share of searches among robot mower brands worldwide, from 5.1% to 4.4%.

How are Gardena’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gardena compete?

Gardena is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 115.6%Show ranking
Robot mower brands4th of 136.7%Shown above
Hose connector brands2nd of 819.9%Show ranking
Hose reels2nd of 621.4%Show ranking
Watering can brands1st of 836.1%Show ranking
Hose cart brands1st of 658.3%Show ranking
Trellis brands1st of 864.9%Show ranking
Retractable hose brands1st of 471.3%Show ranking
Watering system brands1st of 772.3%Show ranking
Garden watering brands1st of 874.4%Show ranking
Garden hose brands1st of 975.5%Show ranking
Sprinkler timer brands1st of 577%Show ranking
Garden fleece brands1st of 877.4%Show ranking
Garden netting brands1st of 678%Show ranking
Sprinklers1st of 578.3%Show ranking
Soaker hose brands1st of 478.6%Show ranking
Plant support brands1st of 882%Show ranking
Hose fittings brands1st of 491.3%Show ranking
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