Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 66.9% estimated Share of Search among sprinkler timer brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena66.9%
  2. Rain Bird13.5%
  3. Hozelock9%
  4. Orbit7.4%
  5. Claber1.8%
  6. Melnor1.5%
Gardena website (opens in a new tab)

Follow Gardena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sprinkler timer brands compete with Gardena?

Gardena against sprinkler timer brands worldwide, by month

Share of Search by month for Gardena, Rain Bird, Hozelock, Orbit. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaRain BirdHozelockOrbitClaberMelnor
Oct 202566.7%13.4%6%11%1.8%1.2%
Nov 202570%11.5%5.1%11.5%1.5%0.37%
Dec 202567.5%11.1%6.1%13.6%1.5%0.3%
Jan 202664.5%10.6%7.1%15.8%1.7%0.28%
Feb 202670.4%9.5%6.3%11.6%1.9%0.31%
Mar 202672%9.7%7.9%7.9%1.9%0.57%
Apr 202669.6%11.4%9.4%6.3%2.3%1%
May 202670.6%11.6%9.5%5.2%1.9%1.3%
Jun 202670.1%11.5%9.4%5.2%2.3%1.5%
Jul 202666%10.9%13.3%5.9%2.2%1.8%
Aug 202666.9%13.5%9%7.4%1.8%1.5%
Sep 2026——————

  1. 1.Gardena

    66.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +0.9 points.

  2. 2.Rain Bird

    13.5%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Hozelock

    9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  4. 4.Orbit

    7.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Claber

    1.8%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  6. 6.Melnor

    1.5%

    Held 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among sprinkler timer brands worldwide peaked at 72% in March 2026 and was lowest at 64.5% in January 2026.

How did search popularity change for sprinkler timer brands worldwide in August 2026?

  1. In August 2026, Rain Bird overtook Hozelock to rank 2nd among sprinkler timer brands worldwide, at 13.5%.

  2. In August 2026, Orbit gained estimated Share of Search among sprinkler timer brands worldwide, from 5.9% to 7.4%.

  3. In August 2026, Gardena gained estimated Share of Search among sprinkler timer brands worldwide, from 66% to 66.9%.

  4. In August 2026, Hozelock lost estimated Share of Search among sprinkler timer brands worldwide, from 13.3% to 9%.

  5. Estimated monthly branded searches for Melnor worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Claber worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026.

Where does Gardena compete?

Gardena is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 58.5%Show ranking
Robot mowers3rd of 610.4%Show ranking
Hose connector brands2nd of 617.8%Show ranking
Hose reels2nd of 621.2%Show ranking
Watering can brands1st of 642.3%Show ranking
Sprinkler timer brands1st of 666.9%Shown above
Sprinklers1st of 667.9%Show ranking
Trellis brands1st of 676.5%Show ranking
Garden fleece brands1st of 680.2%Show ranking
Garden netting brands1st of 680.2%Show ranking
Watering system brands1st of 584.6%Show ranking
Garden hose brands1st of 587.9%Show ranking
Plant support brands1st of 696.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Gardena your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free