Brandwave

Gardena vs Makita:Which is more popular by branded search?

In August 2026, Makita had more branded searches than Gardena among garden tool brands worldwide. Makita was estimated to have 823K branded searches compared to Gardena’s 246K, and held a 28.5% Share of Search versus Gardena’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among garden tool brands worldwide in August 2026Which is more popular in search, Gardena or Makita?
Gardena8.5%246K searches
vs
Makita28.5%823K searches

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Which is more popular in search, Gardena or Makita?

Compare the garden tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Makita among garden tool brands worldwide, by month

Share of Search by month for Makita, Gardena. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaRyobiGardenaFiskars
Oct 202538.9%36%16.2%4.9%4%
Nov 202532.7%37.5%20.7%5.1%4.1%
Dec 202532.3%37.2%20.5%5%5%
Jan 202639.1%30.5%20.4%5%5%
Feb 202640.1%31.3%17.1%6.3%5.1%
Mar 202639.3%28.4%19.1%8.5%4.7%
Apr 202646.8%21.9%17.9%9.8%3.6%
May 202646.2%21.3%17.4%11.6%3.5%
Jun 202641.7%24%19.6%10.7%3.9%
Jul 202640.9%24%19.6%10.7%4.8%
Aug 202639.3%28.5%19%8.5%4.7%
Sep 2026—————

How has the Gardena and Makita comparison changed over the last 12 months?

  • Makita was ahead of Gardena in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide moved from 4.9% to 8.5%, and its estimated monthly branded searches moved from 165K to 246K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide moved from 36% to 28.5%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for garden tool brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.

  2. In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.