Brandwave

How popular isFiskars in search?

In August 2026, there were an estimated 135K branded searches for Fiskars worldwide which held steady over the last 11 months. Fiskars holds 4.7% estimated Share of Search among garden tool brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna39.3%
  2. Makita28.5%
  3. Ryobi19%
  4. Gardena8.5%
  5. Fiskars4.7%
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Which garden tool brands compete with Fiskars?

Fiskars against garden tool brands worldwide, by month

Share of Search by month for Husqvarna, Makita, Ryobi, Gardena, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaRyobiGardenaFiskars
Oct 202538.9%36%16.2%4.9%4%
Nov 202532.7%37.5%20.7%5.1%4.1%
Dec 202532.3%37.2%20.5%5%5%
Jan 202639.1%30.5%20.4%5%5%
Feb 202640.1%31.3%17.1%6.3%5.1%
Mar 202639.3%28.4%19.1%8.5%4.7%
Apr 202646.8%21.9%17.9%9.8%3.6%
May 202646.2%21.3%17.4%11.6%3.5%
Jun 202641.7%24%19.6%10.7%3.9%
Jul 202640.9%24%19.6%10.7%4.8%
Aug 202639.3%28.5%19%8.5%4.7%
Sep 2026—————
  1. 1.Husqvarna

    39.3%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.7 points.

  2. 2.Makita

    28.5%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Ryobi

    19%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Gardena

    8.5%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  5. 5.Fiskars

    4.7%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Fiskars and its closest rivals

How has branded search demand for Fiskars changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fiskars worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide increased from 4% to 4.7%.
  • Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide peaked at 5.1% in February 2026 and was lowest at 3.5% in May 2026.

How did search popularity change for garden tool brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.

  2. In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.

  3. In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%.

  4. In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%.

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fiskars

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How the Brand Demand Index is measured

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Is Fiskars your brand?

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