Brandwave

How popular isFiskars in search?

In September 2026, there were an estimated 167K branded searches for Fiskars worldwide which is up 5.4% over the last 12 months. Fiskars holds 7% estimated Share of Search among reel mower brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere41.8%
  2. Ryobi34.5%
  3. Craftsman12.6%
  4. Fiskars7%
  5. Greenworks3.8%
  6. Jacobsen0.34%
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Which reel mower brands compete with Fiskars?

Fiskars against reel mower brands worldwide, by month

Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereRyobiCraftsmanFiskarsGreenworksJacobsen
Oct 202544.1%34.5%10.9%7%3.3%0.29%
Nov 202539%40.7%9.6%7.3%2.9%0.47%
Dec 202541.5%35.6%12.5%6.8%3.1%0.5%
Jan 202643%33.5%13%6.9%3.2%0.43%
Feb 202644.7%29%16.5%6.8%2.7%0.36%
Mar 202637%35.7%16.6%7%3.3%0.3%
Apr 202636%39%13.3%7.5%4%0.29%
May 202635.3%39.1%13%7.6%4.8%0.29%
Jun 202635.8%40%13.2%6%4.8%0.24%
Jul 202638.8%35.5%14.3%7%4.3%0.26%
Aug 202638.8%34.9%14.3%7.3%4.3%0.57%
Sep 202641.8%34.5%12.6%7%3.8%0.34%

  1. 1.John Deere

    41.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    34.5%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  3. 3.Craftsman

    12.6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Fiskars

    7%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.

  5. 5.Greenworks

    3.8%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Jacobsen

    0.34%

    Held 6th. 8.1K estimated branded searches, -45.3% vs prior month. Share -0.2 points.

Compare search popularity between Fiskars and its closest rivals

Every comparison with Fiskars

How has branded search demand for Fiskars changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among reel mower brands worldwide peaked at 7.6% in May 2026 and was lowest at 6% in June 2026.

How did search popularity change for reel mower brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 38.8% to 41.8%.

  2. In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.

  3. Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40% to 34.5% in September 2026.

  4. Estimated monthly branded searches for Jacobsen worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands5th of 65.1%Show ranking
Pruning saw brands4th of 55.4%Show ranking
Reel mower brands4th of 67%Shown above
Hedge shears brands3rd of 47.7%Show ranking
Tree loppers brands2nd of 312.4%Show ranking
Bolt cutters brands3rd of 513.5%Show ranking
Tin snips brands3rd of 514%Show ranking

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

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How the Brand Demand Index is measured

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