Brandwave

Fiskars vs Silhouette:Which is more popular?

In September 2026, Fiskars had more branded searches than Silhouette among craft supplies worldwide. Fiskars had about 167,000 branded searches, while Silhouette had 5,700. Fiskars made up 9.8% of all craft supply searches we track, and Silhouette accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about craft supplies, Fiskars appeared in two of the four answers and Silhouette in none.

Among craft supplies worldwide in September 2026

Who do people search for more?

Fiskars, about 29 searches for every 1 for Silhouette

Fiskars 167K searchesSilhouette 5.7K searches

Who does AI mention more?

Fiskars, mentioned in 2 of 4 answers, Silhouette in 0

Fiskars in 2 of 4Silhouette in 0 of 4

Who does AI recommend more?

Fiskars, the only one of the two named

Fiskars first in 2Silhouette never named

Follow Fiskars vs Silhouette and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fiskars was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silhouette did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fiskars or Silhouette more popular in search?

This chart shows how often people search Google for Fiskars and Silhouette by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.

Fiskars and Silhouette among craft supplies worldwide, by month

Share of searches by month for Fiskars, Silhouette. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

How has the Fiskars and Silhouette comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Silhouette in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among craft supplies worldwide moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 159K to 167K.
  • Across the 12 months ending September 2026, Silhouette’s share of searches among craft supplies worldwide held steady at 0.34%, and its estimated monthly branded searches moved from 5.8K to 5.7K.

How did search popularity change for craft supplies worldwide in September 2026?

0 changes

Neither Fiskars nor Silhouette moved beyond provider rounding among craft supplies in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

Silhouette

4 branded search terms

  • silhouette craft
  • silhouette craft cutting machine
  • silhouette machine
  • silhouette supplies

How the Brand Demand Index is measured

Other head-to-heads among craft supplies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free