Brandwave

Cricut vs Faber-Castell:Which is more popular?

In September 2026, Cricut had more branded searches than Faber-Castell among craft supplies worldwide. Cricut had about 823,000 branded searches, while Faber-Castell had 368,000. Cricut made up 48.5% of all craft supply searches we track, and Faber-Castell accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about craft supplies, Cricut appeared in three of the four answers and Faber-Castell in two. Cricut was mentioned before Faber-Castell in every answer.

Among craft supplies worldwide in September 2026

Who do people search for more?

Cricut, about 2 searches for every 1 for Faber-Castell

Cricut 823K searchesFaber-Castell 368K searches

Who does AI mention more?

Cricut, mentioned in 3 of 4 answers, Faber-Castell in 2

Cricut in 3 of 4Faber-Castell in 2 of 4

Who does AI recommend more?

Cricut, named ahead of Faber-Castell in every answer

Cricut first in 3Faber-Castell never first

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Top craft supplies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cricut was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Faber-Castell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cricut was listed before Faber-Castell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arteza1st
  2. FolkArt2nd
  3. Cricut3rd
  4. Fiskars3rd
  5. Crayola5th
  6. Faber-Castell6th
  7. American Crafts7th
  8. Sizzix8th
  9. Spellbinders–
  10. Silhouette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about craft supplies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cricut or Faber-Castell more popular in search?

This chart shows how often people search Google for Cricut and Faber-Castell by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.

Cricut and Faber-Castell among craft supplies worldwide, by month

Share of searches by month for Cricut, Faber-Castell. The figures are in the table below the chart.

View monthly share of searches table
MonthCricutFaber-CastellCrayolaFiskarsFolkArtSpellbindersSizzixSilhouetteAmerican CraftsArteza
Oct 202548.6%21.7%11.9%9.4%4.4%2.4%1.1%0.34%0.26%<0.01%
Nov 202552.5%19.3%10.5%9.8%3.9%2.1%1.2%0.45%0.23%<0.01%
Dec 202553.2%19.6%10.7%8.8%3.9%1.8%0.96%0.81%0.23%<0.01%
Jan 202646.7%25.5%9.4%9.1%5.1%2.3%1%0.4%0.46%<0.01%
Feb 202644.9%24.6%11%10.2%4.9%2.2%0.99%0.38%0.81%<0.01%
Mar 202645%20.1%13.5%12.7%4%2.7%0.99%0.38%0.54%<0.01%
Apr 202644.6%19.9%13.3%13.7%4%2.7%0.98%0.38%0.44%<0.01%
May 202649.2%18%12%12.9%3.6%2.4%0.72%0.34%0.72%<0.01%
Jun 202647.5%17.4%14.2%11.9%4.3%2.9%0.85%0.4%0.7%<0.01%
Jul 202645.4%20.3%13.6%12.2%4.1%2.7%1%0.31%0.45%<0.01%
Aug 202644.9%24.6%13.4%10.2%3.3%2.2%0.81%0.31%0.24%<0.01%
Sep 202648.5%21.7%11.8%9.8%4.4%2.4%0.87%0.34%0.21%<0.01%

How has the Cricut and Faber-Castell comparison changed over the last 12 months?

3 findings
  • Cricut was ahead of Faber-Castell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cricut’s share of searches among craft supplies worldwide moved from 48.6% to 48.5%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among craft supplies worldwide held steady at 21.7%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for craft supplies worldwide in September 2026?

2 changes

  1. In September 2026, Cricut gained share of searches among craft supplies worldwide, from 44.9% to 48.5%.

  2. In September 2026, Faber-Castell lost share of searches among craft supplies worldwide, from 24.6% to 21.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cricut’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cricut

1 branded search term

  • cricut

Faber-Castell

1 branded search term

  • faber castell

How the Brand Demand Index is measured

Other head-to-heads among craft supplies

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