How popular isSilhouette in search?
In August 2026, there were an estimated 823K branded searches for Silhouette worldwide which is down 17.7% over the last 11 months. Silhouette holds 42.7% estimated Share of Search among craft supplies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Cricut42.7%
- Silhouette42.7%
Brother11.4%- Spellbinders2.1%
- Sizzix0.77%
- American Crafts0.23%
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Which craft supplies compete with Silhouette?
Share of Search by month for Cricut, Silhouette, Brother, Spellbinders. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Spellbinders | Sizzix | American Crafts |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 48.2% | 9.1% | 2% | 0.87% | 0.21% |
| Nov 2025 | 44.4% | 44.4% | 8.3% | 1.8% | 0.98% | 0.2% |
| Dec 2025 | 48.4% | 39.8% | 9.1% | 1.6% | 0.88% | 0.21% |
| Jan 2026 | 38.9% | 47.2% | 10.8% | 1.9% | 0.85% | 0.38% |
| Feb 2026 | 38.7% | 47.3% | 10.6% | 1.9% | 0.85% | 0.7% |
| Mar 2026 | 35.1% | 52.1% | 9.5% | 2.1% | 0.77% | 0.42% |
| Apr 2026 | 38.6% | 47.3% | 10.5% | 2.3% | 0.85% | 0.38% |
| May 2026 | 39.7% | 48.3% | 8.9% | 2% | 0.58% | 0.58% |
| Jun 2026 | 38.6% | 47.2% | 10.5% | 2.3% | 0.69% | 0.57% |
| Jul 2026 | 37.9% | 46.3% | 12.4% | 2.3% | 0.83% | 0.37% |
| Aug 2026 | 42.7% | 42.7% | 11.4% | 2.1% | 0.77% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.7% | 823K | +22.3% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 823K | 0% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.4% | 220K | 0% | -0.9 points | |
| 4, held 4th | 2.1% | 40.5K | 0% | -0.2 points | |
| 5, held 5th | 0.77% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.23% | 4.4K | -33.3% | -0.1 points |
1.Cricut
42.7%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
42.7%
Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Brother11.4%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Sizzix
0.77%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.23%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between Silhouette and its closest rivals
How has branded search demand for Silhouette changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Silhouette worldwide fell from 1M to 823K.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide decreased from 48.2% to 42.7%.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide peaked at 52.1% in March 2026 and was lowest at 39.8% in December 2025.
- Across the 11 months ending August 2026, Silhouette fell from 1st to 2nd among craft supplies worldwide.
How did search popularity change for craft supplies worldwide in August 2026?
4 changes
In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.
In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.
In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.
Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Silhouette compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Craft supplies | 2nd of 6 | 42.7% | Shown above |
| Craft cutting machine brands | 2nd of 5 | 43.3% | Show ranking |
How is Silhouette measured?
Brandwave collects information about searches that people make online using Silhouette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- silhouette
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Is Silhouette your brand?
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