Brother vs Silhouette:Which is more popular by branded search?

Name: Brother vs Silhouette: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Silhouette had more branded searches than Brother among craft supplies worldwide. Silhouette was estimated to have 823K branded searches compared to Brother’s 220K, and held a 42.7% Share of Search versus Brother’s 11.4%. These are worldwide searches for English-language branded terms.

Share of Search among craft supplies worldwide in August 2026Which is more popular in search, Brother or Silhouette?

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Which is more popular in search, Brother or Silhouette?

Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brother and Silhouette among craft supplies worldwide, by month

Month	Cricut	Silhouette	Brother	Spellbinders	Sizzix	American Crafts
Oct 2025	39.6%	48.2%	9.1%	2%	0.87%	0.21%
Nov 2025	44.4%	44.4%	8.3%	1.8%	0.98%	0.2%
Dec 2025	48.4%	39.8%	9.1%	1.6%	0.88%	0.21%
Jan 2026	38.9%	47.2%	10.8%	1.9%	0.85%	0.38%
Feb 2026	38.7%	47.3%	10.6%	1.9%	0.85%	0.7%
Mar 2026	35.1%	52.1%	9.5%	2.1%	0.77%	0.42%
Apr 2026	38.6%	47.3%	10.5%	2.3%	0.85%	0.38%
May 2026	39.7%	48.3%	8.9%	2%	0.58%	0.58%
Jun 2026	38.6%	47.2%	10.5%	2.3%	0.69%	0.57%
Jul 2026	37.9%	46.3%	12.4%	2.3%	0.83%	0.37%
Aug 2026	42.7%	42.7%	11.4%	2.1%	0.77%	0.23%
Sep 2026	—	—	—	—	—	—

How has the Brother and Silhouette comparison changed over the last 12 months?

3 findings

Silhouette was ahead of Brother in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft supplies worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches moved from 190K to 220K.
Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide moved from 48.2% to 42.7%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for craft supplies worldwide in August 2026?

3 changes

In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.
In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.
In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.